Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

Author(s): Howard Schultz   Dori jones Yang  

ISBN 10: 0786883561
ISBN 13: 9780786883561
Pages: 368
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Chairman and CEO of Starbucks Howard Schultz shares his book, "Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time."

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