Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Author(s): Robert B. Cialdini  

ISBN 10: 006124189X
ISBN 13: 9780061241895
Pages: 336
Format: Paperback
Publication: January 2007
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The Science of Persuasion - Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D. - YouTube

If you want to learn more from Dr. Cialdini, please visit this link: If you are a visionary and you are trying to set your plans into ...

Science Of Persuasion - YouTube This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most...

Robert Cialdini- The 6 Principles of Influence - YouTube

Dr. Robert Cialdini will be the Keynote Speaker at AADPA's Annual Meeting, Wednesday thru Saturday, March 5-8, 2014 at the Hyatt Regency Indian Wells Resort ...

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Other books by Robert B. Cialdini

1. Influence Paperback (2000/06/29)
2. Influence Hardcover (1997/01/15)
3. Influence - Science and Practice - The Comic Paperback (7/16/2012)
4. Influence--how and why people agree to things Hardcover (1984/03/01)
5. Influence: Science and Practice Paperback (August 2008)
6. Influence: Science and Practice Paperback

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