Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book a "must read." These are 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration-and ready to run with big ideas to accelerate their own and their companies' success.
If you read nothing else-full stop-read:
Michael Porter on competitive advantage
John Kotter on leading change
Daniel Goleman on emotional intelligence
Peter Drucker on managing your career
Clay Christensen on disruptive innovation
Tom Davenport on analytics
Robert Kaplan and David Norton on the Balanced Scorecard
Rosabeth Moss Kanter on innovation
Ted Levitt on marketing
C.K. Prahalad and Gary Hamel on core competence
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