Digital Marketing and Social Media Books

Digital Marketing and Social Media Books

Books in list (17)

Title: Social Media Strategy

This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.
Author(s): Keith A. Quesenberry
ISBN 13: 9781442251533
Pages: 256
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Title: Trust Me, I'm Lying: Confessions of a Media Manipulator

<p>You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, a media manipulator like Ryan Holiday.&nbsp;In a world where blogs control and distort the news, his job is to control blogs—as much as any one person can. In today’s culture…</p> <ul> <li>Blogs like <i>Gawker, Buzzfeed</i> and <i>The Huffington Post</i> drive the media agenda.</li> <li>Bloggers are slaves to money, technology, and deadlines.</li> <li>Manipulators wield these levers to shape everything you read, see and watch—online and off.</li> </ul> Why did Holiday give away his secrets? Because he’s tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. Holiday explains exactly how the media really works. What you choose to do with the information is up to you.
Author(s): Ryan Holiday
ISBN 13: 9781591846284
Pages: 320
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Title: Search Engine Optimization 2016

This book also reveals industry secrets about staying ahead of Google's algorithm, and what potential Google changes may be coming up in 2016. No matter your background, SEO 2016 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO.
Author(s): Adam Clarke
ISBN 13: 9781515345671
Pages: 182
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Title: Social Media Marketing

Social Media Marketing - 2nd Edition: How to Build and Execute Your Own Social Media Strategy This book contains proven steps and strategies on how to use social media to market your products and services.
Author(s): M. J. Brown
ISBN 13: 9781512088298
Pages: 120
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Title: Ultimate Guide to Facebook Advertising

Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably ...
Author(s): Perry Marshall Keith Krance Thomas Meloche
ISBN 13: 9781599185460
Pages: 268
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Title: The Social Media Marketing Book

Author(s): Dan Zarrella
ISBN 13: 9780596806606
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Title: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

All the Benefits of Social Media Marketing without the Stress!

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (, teaches you the “Zen” of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:

• A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
• A proven process to attract followers and fans and convert them into customers and clients
• The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites like Groupon and LivingSocial
• Tips on why, when, and how to use online advertising
• Essential advice on content marketing and targeted tactics to enhance your SEO
• New information on why self-expression is the true driver of social media use and how to leverage it for your business
• Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Author(s): Shama Kabani
ISBN 13: 9781937856151
Pages: 216
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Title: Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
Author(s): Mallorie Rosenbluth;Dave Kerpen;Meg Riedinger;Carrie Kerpen
ISBN 13: 9780071836326
Pages: 304
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This book is in (6) other book lists, learn more.


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