Books on Digital Marketing

Title: Growth Hacker Marketing

Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map. A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Author(s): Ryan Holiday

ISBN 13: 9781591847380
Pages: 111

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Title: Digital Marketing Handbook

Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed.

Author(s): Shivani Karwal

ISBN 13: 9781519506399
Pages: 202

Title: Getting Digital Marketing Right

These are the six stages of the Digital Sales Funnel: Stage 1: Generate Demand Stage 2: Capture Quality Leads Stage 3: Nurture Leads Stage 4: Convert Leads into Customers Stage 5: Close, Deliver, & Satisfy Stage 6: Referrals and Follow Up ...

Author(s): David J. Bradley

ISBN 13: 9781507642245
Pages: 226