How the Mighty Fall: And Why Some Companies Never Give In


Decline can be avoided.

Decline can be detected.

Decline can be reversed.

Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?

In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins' research project—more than four years in duration—uncovered five step-wise stages of decline:

Stage 1: Hubris Born of Success

Stage 2: Undisciplined Pursuit of More

Stage 3: Denial of Risk and Peril

Stage 4: Grasping for Salvation

Stage 5: Capitulation to Irrelevance or Death

By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.

Great companies can stumble, badly, and recover.

Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover—in some cases, coming back even stronger—even after having crashed into the depths of Stage 4.

Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

Author(s): Jim Collins  

ISBN 10: 0977326411
ISBN 13: 9780977326419
Pages: 240
Format: Hardcover
Publication: May 2009
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Other books by Jim Collins

1. Accident Reconstruction Hardcover (11/28/1979)
2. Architectures of excess Hardcover (2002/02/27)
3. Architectures of excess Paperback (1995/03/09)
4. Beyond Positive Thinking: Success & Motivation in the Scriptures Paperback (January 04, 2011)
5. Beyond Positive Thinking: Success and Motivation in the Scriptures; How to Tap Into the Force That Created the Universe! Paperback (2002/10/01)
6. Built to Last: Successful Habits of Visionary Companies Paperback (September 2002)
7. Built to Last: Successful Habits of Visionary Companies Hardcover (November 2004)
8. Built to Last: Successful Habits of Visionary Companies Compact Disc (November 2004)
9. Built To Last: Successful Habits of Visionary Companies (2005/09/01)
10. Built To Last: Successful Habits of Visionary Companies (2007/11/05)
11. Empresas Que Sobresalen Paperback (March 2002)
12. Film Theory Goes to the Movies Paperback (March 1993)
13. First to the Moon Hardcover (1978/12/01)
14. Good to great (2001/10/04)
15. Good to Great (November 2006)
16. Good to Great And the Social Sectors (November 2005)
17. Good to Great and the Social Sectors: Why Business Thinking Is Not the Answer - A Monograph to Accompany Good to Great Paperback (November 2005)
18. Good to Great Why Some Companies Make the Leap... And Others Don't (January 2001)
19. Good to Great: Why Some Companies Make the Leap...and Others Don't Hardcover (October 2001)
20. Good to Great: Why Some Companies Make the Leap...and Others Don't Compact Disc (June 2005)

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