The Best Online Marketing Books - List by Conversion Rate Expertsâ„¢

The Best Online Marketing Books

Books in list (8)

Title: Dont Make Me Think!

Web-usability expert Steve Krug updates his classic guide to designing intuitive navigation for the ideal user experience.
Author(s): Steve Krug
ISBN 13: 9780321344755
Pages: 201
This book is in (2) other book lists, learn more.

Title: The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

Author(s): Seth Godin
ISBN 13: 9781591841661
Pages: 96
This book is in (4) other book lists, learn more.

Title: Web Analytics: An Hour a Day

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.
Author(s): Avinash Kaushik
ISBN 13: 9780470130650
Pages: 480

Title: Scientific Advertising

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too ...
Author(s): Claude Hopkins
ISBN 13: 9781603866361
Pages: 88

Title: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Provides information on creating a Web site based on business goals, covering such topics as landing pages, category pages, forms, and checkout processes. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Author(s): Lance Loveday;Sandra Niehaus
ISBN 13: 9780321489821
Pages: 216

Title: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.
Author(s): Michael E. Gerber
ISBN 13: 9780060766610
This book is in (7) other book lists, learn more.

Title: Innovation And Entrepreneurship Practice and Principles

<p>Peter Drucker's classic book on innovation and entrepreneurship</p> <br> <p>This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, <b>Innovation and Entrepreneurship</b> explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.</p>
Author(s): Peter F. Drucker
ISBN 13: 9780060851132
Pages: 288
This book is in (3) other book lists, learn more.

Title: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
Author(s): Perry Marshall
ISBN 13: 9781599184418
Pages: 352


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The Best Online Marketing Books

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