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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads


Provides information on creating a Web site based on business goals, covering such topics as landing pages, category pages, forms, and checkout processes. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Author(s): Lance Loveday   Sandra Niehaus  

ISBN 10: 0321489829
ISBN 13: 9780321489821
Pages: 216
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