Blink: The Power of Thinking without Thinking

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Author(s): Malcolm Gladwell  

ISBN 10: 0316010669
ISBN 13: 9780316010665
Pages: 320
Format: Paperback
Publication: April 2007
Edition: Reprint
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Other books by Malcolm Gladwell

1. Blink Paperback (2005)
2. Blink Paperback (2005)
3. Blink Paperback (2007)
4. Blink Audio - Unabridged (September 2011)
5. Blink Audio Compact Disc (November 2011)
6. Blink - The Power Of Thinking Without Thinking (January 2005)
7. Blink [With Headphones] Audio - Abridged - Spanish (February 2009)
8. Blink. Inteligencia intuitiva: ¿Por qué sabemos la verdad en dos segundos? Paperback (November 2005)
9. Blink: Inteligencia Intuitiva Audio Compact Disc (July 31, 2007)
10. Blink: Inteligencia Intuitiva/ The Power of Thinking Without Thinking Paperback (January 30, 2010)
11. Blink: The Power of Thinking without Thinking Hardcover (January 2005)
12. Blink: The Power of Thinking without Thinking Compact Disc (January 2005)
13. Blink: The Power of Thinking Without Thinking Hardcover (2005/01/11)
14. Blink: The Power of Thinking Without Thinking (2005/01/18)
15. Blink: The Power of Thinking Without Thinking (2005/01/01)
16. Blink: The Power of Thinking Without Thinking Paperback (2006/02/23)

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