Top 5 Marketing books recommended by iProspect™ - 2015

List of top five marketing books recommended by iProspect™- 2015

Books in list (5)

Title: Web Analytics 2.0

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence ...
Author(s): Avinash Kaushik
ISBN 13: 9780470529393
Pages: 475
Rate book Rate this book
This book is in (2) other book lists, learn more.

Title: Trust Me, Im Lying

An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices and shaping elections through fake story ...
Author(s): Ryan Holiday
ISBN 13: 9781591845539
Pages: 259
Rate book Rate this book

Title: Data-Driven Marketing

Through detailed examples, this outstanding book shows how to apply data-driven marketing in both worlds for real results.
Author(s): Mark Jeffery
ISBN 13: 9780470504543
Pages: 320
Rate book Rate this book

Title: Playing to Win

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author(s): Alan G. Lafley;Roger L. Martin
ISBN 13: 9781422187395
Pages: 260
Rate book Rate this book
This book is in (5) other book lists, learn more.

Title: Zero to One: Notes on Startups, or How to Build the Future

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Author(s): Peter Thiel;Blake Masters
ISBN 13: 9780804139298
Pages: 210
Rate book Rate this book
This book is in (10) other book lists, learn more.


Read full article:
Top 5 Marketing books recommended by iProspect™ - 2015

Next book list: Nine Business Books to Read in 2016 according to Stanford Graduate School of Business™ >>