Top 12 Marketing Books of All Time by Huffington Post™

List of the Top 12 Marketing Books by Huffington Post™

Books in list (12)


Title: Eating the Big Fish

This book will give you the framework to run through the legs of Goliath—and create relentless growth." —Eric Ryan, cofounder, method "'Challenger' isn't a state of market, it's a state of mind.
Author(s): Adam Morgan
ISBN 13: 9780470238271
Pages: 368
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Title: Ogilvy on Advertising

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
Author(s): David Ogilvy
ISBN 13: 9780394729039
Pages: 224
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This book is in (2) other book lists, learn more.

Title: Truth, Lies, and Advertising

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented." A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.
Author(s): Jon Steel
ISBN 13: 9780471189626
Pages: 320
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Title: From Those Wonderful Folks Who Gave You Pearl Harbor

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising.
Author(s): Jerry Della Femina
ISBN 13: 9781847679536
Pages: 288
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Title: Positioning: The Battle for Your Mind

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.
Author(s): Al Ries;Jack Trout
ISBN 13: 9780071373586
Pages: 213
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Title: The Green Marketing Manifesto

This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author(s): John Grant
ISBN 13: 9780470723241
Pages: 320
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Title: A technique for producing ideas

This is the original version of Young's seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists. A step-by-step technique for sparking breakthrough creativity in advertising--or any field "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.s#volumes
Author(s): James Webb Young
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Title: Drive: The Surprising Truth about What Motivates Us

Forget everything you thought you knew about how to motivate peopleat work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesand how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation:

*Autonomythe desire to direct our own lives
*Masterythe urge to get better and better at something that matters
*Purposethe yearning to do what we do in the service of something larger than ourselves

Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Drive is bursting with big ideasthe rare book that will change how you think and transform how you live.

Author(s): Daniel H. Pink
ISBN 13: 9781594484803
Pages: 272
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Title: Rules For Revolutionaries

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, ...
Author(s): Guy Kawasaki;Michele Moreno
ISBN 13: 9780887309953
Pages: 224
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Title: Fascinate: Your 7 Triggers to Persuasion and Captivation

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior...
Author(s): Sally Hogshead
ISBN 13: 9780061714702
Pages: 288
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Title: Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Movement marketing is changing the world. Its the new way forward for anyone trying to win customers loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the worlds first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to Indias Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners―among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped.....
Author(s): Scott Goodson
ISBN 13: 9780071782821
Pages: 256
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Top 12 Marketing Books


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