Top 10 Marketing Books of All Time by Inc.™

  Top 10 marketing books of all time by Inc.™

Books in list (10)


Title: Extraordinary Popular Delusions and the Madness of Crowds

A new edition of the timeless classic.
Author(s): Charles MacKay
ISBN 13: 9781463740511
Pages: 410
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Title: Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.
Author(s): Geoffrey A. Moore
ISBN 13: 9780060517120
Pages: 256
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Title: The Life of P.T. Barnum

This is the story of P.T. Barnum, the world-renowned showman, written by the man himself. It tells of "his early life and struggles; bold ventures and brilliant successes; wonderful career in which he made and lost fortunes, captivated kings, queens, nobility, and millions of people; his genius, wit, eloquence, public benefactor, [and] life as a citizen." It is "a remarkable story, abounding in fascinating incidents, thrilling episodes, and marvelous achievements." Barnum wrote, "That my narrative is interspersed with amusing incidents, and even the recital of some very practical jokes, is simply because my natural disposition impels me to look upon the brighter side of life, and I hope my humorous experiences will entertain my readers as much as they were enjoyed by myself."
Author(s): P. T. Barnum
ISBN 13: 9781596050129
Pages: 412
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Title: Selling the Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into ...
Author(s): Harry Beckwith
ISBN 13: 9780446672313
Pages: 272
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Title: Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Author(s): Robert B. Cialdini
ISBN 13: 9780061241895
Pages: 336
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Title: Positioning: The Battle for Your Mind

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.
Author(s): Al Ries;Jack Trout
ISBN 13: 9780071373586
Pages: 213
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Title: Buy Ology

Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product ...
Author(s): Martin Lindstrom;Paco Underhill
ISBN 13: 9780385523899
Pages: 254
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Title: Permission Marketing: Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity time Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

4. Once people become customers, do you work to deepen your permission to communicate with those people?

And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

...the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it...

Author(s): Seth Godin
ISBN 13: 9780684856360
Pages: 256
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Title: Guerilla Marketing: How to Market Your Business Without Spending Any Money

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including...
Author(s): Christer Holloman
ISBN 13: 9780618785919
Pages: 147
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Title: The Long Tail

Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near ...
Author(s): Chris Anderson
ISBN 13: 9781401309664
Pages: 267
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Top 10 Marketing Books of All Time


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