An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Praise for The E-Myth Accountant
"Read it and then do it. There's probably no professional who could benefit more from the E-Myth principles than the accounting firm owner, and longtime accounting professional and firm owner Darren Root understands that better than anyone. This book offers powerful and practical direction from two business leaders that will change your personal and professional lives."
—Mike Sabbatis, President and CEO, CCH, a Wolters Kluwer business
"Saying that The E-Myth Accountant is a must-read is an understatement. For many in our profession, this book is the proverbial missing link between the advice others rely on us to provide and how we apply that advice in our own business. Michael and Darren do a masterful job of binding together a powerfully motivating book and a step-by-step guide on transforming a working practice into a thriving business."
—Teresa Mackintosh, CPA.CITP, Senior Vice President and General Manager, Professional Market, Thomson Reuters
"Darren's insight on accounting firms combined with Michael's original E-Myth vision and methodology have resulted in a book that can help all conscientious accountants improve their lives and firms while providing new levels of client service."
—Randy Johnston, Executive Vice President, Network Management Group, Inc.
"Every accountant should read this book. The perfect blend of theory and practice provide firm leaders with the knowledge required to build the foundation of a successful business. Putting the E-Myth concepts in practice will quickly dispel any outdated beliefs of how a firm should operate."
—René Lacerte, CEO and founder, Bill.com
"Darren Root is one of the lead change agents for the accounting profession. This book is a powerful read of Darren's proven concepts on how firms can transform themselves into a true next-generation firm."
—Erik Asgeirsson, President and CEO, CPA2Biz, Inc., a subsidiary of the American Institute of CPAs