Books by Chris Anderson Author of The Long Tail

  Books by Chris Anderson Author of The Long Tail

Books in list (3)


Title: The Long Tail

Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near ...
Author(s): Chris Anderson
ISBN 13: 9781401309664
Pages: 267
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Title: Makers: The New Industrial Revolution

Wired magazine editor and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent -- creating “the long tail of things”.
Author(s): Chris Anderson
ISBN 13: 9780307720962
Pages: 257
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Title: Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

"Chris Anderson's Free unpacks a paradox of the online marketplace—people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways—some illegal, many not—to go Free."
Boston Sunday Globe

"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."
—Alan T. Saracevic, San Francisco Chronicle The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Download the audiobook of Free for free! Details inside the book.

Author(s): Chris Anderson
ISBN 13: 9781401310325
Pages: 304
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