5 Books that will make you better at marketing yourself - List by The Muse™

  5 Books that will make you better at marketing yourself

Books in list (5)


Title: All Marketers Are Liars

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over ...
Author(s): Seth Godin
ISBN 13: 9781591845331
Pages: 220
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Title: Start with Why: How Great Leaders Inspire Everyone to Take Action

A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Author(s): Simon Sinek
ISBN 13: 9781591846444
Pages: 256
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Title: Marketing: A Love Story: How to Matter to Your Customers

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Author(s): Bernadette Jiwa
ISBN 13: 9781500619213
Pages: 94
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Title: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy.
Author(s): Roger Dooley
ISBN 13: 9781118113363
Pages: 304
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Title: What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

This book explains a better way.” —John Burke, Group Vice President, Oracle Corporation “Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer.
Author(s): Michael Bosworth;Ben Zoldan;Michael T. Bosworth
ISBN 13: 9780071769716
Pages: 288
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5 Books That’ll Make You So Much Better at Marketing Yourself or Your Brand


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