How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property-and charge tenants or buyers a hefty premium for it.
Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others-like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples-such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million-Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.
You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in on your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic marketing campaign.
For experienced and novice investors alike, Trump Strategies for Real Estate presents an indepth, insightful look at what it takes to achieve Trump-sized success in real estate.
Inspiring words from Never Give Up!
"I believe the so-called 'impossible' is actually very often possible, if you're willing to work very hard, and if you realize that problems can become opportunities."
"When I hear the word 'no' it becomes a challenge to me."
"It's been said that what makes me accessible to people—aside from The Apprentice showing how I operate in the business world—is that I've faced tremendous adversity. It's something everyone can relate to. The difference may be in the amount of zeros after the numbers, but the point is, people can relate to difficulties. For example, I had such an amazing reversal of fortune in the early 1990s that I am listed in the Guinness Book of World Records for the biggest financial turnaround in history. I don't recommend anyone aim for the same goal, but when you've been on the financial high wire, it gives you a certain perspective that might be helpful to other people. As one writer described the journey of life, No one gets out of this alive. That's a bit existential but when you're down a few billion dollars in the red, it can make you think in new dimensions . . . "
In Trump University Wealth Building 101, you'll learn how to: