24 Best Marketing Books Of All Time - List by Mirum™

List of the 24 Best Marketing Books Of All Time - List by Mirum™

Books in list (24)

Title: The Anatomy of Buzz

Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer selling. 40,000 first printing.
Author(s): Emanuel Rosen
ISBN 13: 9780385496681
Pages: 303
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Title: The Art of the Pitch

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author(s): Peter Coughter
ISBN 13: 9780230120518
Pages: 240
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Title: The Cluetrain Manifesto

Beginning as a Web site in 1999 where the authors posted ninety-five theses about the new reality of the networked marketplace, this book enlarges on those themes through dozens of stories and observations about business in America and how ...
Author(s): Rick Levine;Christopher Locke;Doc Searls;David Weinberger
ISBN 13: 9780465024094
Pages: 298
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Title: Permission Marketing: Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity time Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

4. Once people become customers, do you work to deepen your permission to communicate with those people?

And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

...the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it...

Author(s): Seth Godin
ISBN 13: 9780684856360
Pages: 256
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Title: Linchpin: Are You Indispensable?

<p>"There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art." "Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom." Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.</p>
Author(s): Seth Godin
ISBN 13: 9781591844099
Pages: 256
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Title: Unleashing the Ideavirus

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
Author(s): Seth Godin
ISBN 13: 9780970309907
Pages: 224
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Title: The Icarus Deception: How High Will You Fly?

<p><b>In Seth Godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art</b>&nbsp;Everyone knows that Icaruss father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnt want employees to believe that obedience and conformity are the keys to success?&nbsp;But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.&nbsp;The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnt a genetic disposition or a specific talent. Its an attitude we can all adopt. Its a hunger to seize new ground, make connections, and work without a map. If you do those things youre an artist, no matter what it says on your business card.&nbsp;Godin shows us how its possible and convinces us why its essential.</p>
Author(s): Seth Godin
ISBN 13: 9781591846079
Pages: 256
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Title: The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The old saying is wrongwinners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low pointreally hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe youre in a Dipa temporary setback that will get better if you keep pushing. But maybe its really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guiltuntil they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dipthey get to the moment of truth and then give upor they never even find the right Dip to conquer.

Whether youre a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if youre in a Dip thats worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quitso you can be number one at something else.

Seth Godin doesnt claim to have all the answers. But he will teach you how to ask the right questions.

Author(s): Seth Godin
ISBN 13: 9781591841661
Pages: 96
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Title: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic (and irreverent) bestselling guide to creating great advertising "Hey Whipple, Squeeze This" has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
Author(s): Luke Sullivan
ISBN 13: 9781118101339
Pages: 400
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Title: Here Comes Everybody

Evaluates the significant role being played by technological advances on the formation and experience of modern group dynamics, citing such examples as Wikipedia and MySpace to demonstrate the Internet's power in bridging geographical and ...
Author(s): Clay Shirky
ISBN 13: 9781594201530
Pages: 327
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Title: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensens work continues to underpin todays most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the worlds best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestsellerone of the most influential business books of all timeinnovation expert Clayton Christensen shows how even the most outstanding companies can do everything rightyet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovators Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocativeand consistently noted as one of the most valuable business ideas of all timeThe Innovators Dilemma is the book no manager, leader, or entrepreneur should be without.
Author(s): Clayton Christensen
ISBN 13: 9781422196021
Pages: 288
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Title: Life After the 30-Second Spot

This book is every marketer's road map to "new marketing." Praise for Life After the 30-Second Spot "Advertising will change more in the next five years than it has in the last fifty. Joseph's book is a postcard from the cutting edge.
Author(s): Joseph Jaffe
ISBN 13: 9780471718376
Pages: 304
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Title: Little Red Book of Selling: The 12.5 Principles of Sales Greatness: How to Make Sales Forever

<p>Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the momentand the rest of their lives.</p> <p>The MP3 V-Book, ISBN 9780743573764, contains the following:<br> <br> 1) An MP3 CD of the audiobook. This is to play on either an MP3 CD player or on your laptap/desktop or to rip to an ipod or other mp3 player.<br> 2) A DVD of the video presentation of the book.<br> 3) A CD-Rom that contains digital video files to be played on a laptop/desktop or ripped to an ipod or other mp3 player with video capability.<br> <br> The idea is that the sales person can listen or watch any time, any where. </p>
Author(s): Jeffrey Gitomer
ISBN 13: 9781885167606
Pages: 220
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Title: Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas business people, teachers, politicians, journalists, and others struggle to make their ideas stick.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.

In this indispensable guide, we discover that sticky messages of all kinds from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures) the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

Author(s): Chip Heath
ISBN 13: 9781400064281
Pages: 336
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Title: Never Eat Alone

A networking expert explains how to use the power of relationships for mutually beneficial results, outlining specific strategies and principles for generosity-based networking with colleagues, friends and associates.
Author(s): Keith Ferrazzi;Tahl Raz
ISBN 13: 9780385346658
Pages: 379
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Title: Ogilvy on Advertising

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
Author(s): David Ogilvy
ISBN 13: 9780394729039
Pages: 224
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Title: The New Rules of Marketing and PR

" --Mark Levy, coauthor of "How to Persuade People Who Don't Want to Be Persuaded" and founder of Levy Innovation, a marketing strategy company "'Revolution' may be an overused word in describing what the Internet has wrought, but ...
Author(s): David Meerman Scott
ISBN 13: 9780470113455
Pages: 275
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Title: Positioning: The Battle for Your Mind

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.
Author(s): Al Ries;Jack Trout
ISBN 13: 9780071373586
Pages: 213
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Title: Re-imagine!

The business management guru and author of In Search of Excellence presents a thought-provoking, inspirational look at the changing world of twenty-first-century business that introduces innovative strategies for overcoming outdated company ...
Author(s): Thomas J. Peters
ISBN 13: 9780789496478
Pages: 352
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Title: The Tipping Point

Author(s): Malcolm Gladwell
ISBN 13: 9781417665792
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Title: Waiting for Your Cat to Bark?

This book is at a high level that marketers better hope their competitors will be too lazy to implement. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.
Author(s): Bryan Eisenberg;Jeffrey Eisenberg
ISBN 13: 9780785218975
Pages: 225
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Title: Web Analytics 2.0

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence ...
Author(s): Avinash Kaushik
ISBN 13: 9780470529393
Pages: 475
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Title: Where the Suckers Moon

A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.
Author(s): Randall Rothenberg
ISBN 13: 9780679740421
Pages: 479
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Best Marketing Books of all times

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