14 Social Media Marketing Books - By SproutSocial™

List of 14 Social Media Marketing Books

Books in list (14)


Title: Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
Author(s): Mallorie Rosenbluth;Dave Kerpen;Meg Riedinger;Carrie Kerpen
ISBN 13: 9780071836326
Pages: 304
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This book is in (6) other book lists, learn more.


Title: Audience: Marketing in the Age of Subscribers, Fans and Followers

This book provides a unique and thorough analysis of the real motivations of the most important people to your company: your audience. Read it.
Author(s): Jeffrey K. Rohrs
ISBN 13: 9781118732731
Pages: 278
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Title: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Author(s): Joe Pulizzi
ISBN 13: 9780071819893
Pages: 352
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Title: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing with practical how-to advice designed to get results.
Author(s): Ann Handley
ISBN 13: 9781118905555
Pages: 320
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Title: The Art of Social Media

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, ...
Author(s): Guy Kawasaki;Peg Fitzpatrick
ISBN 13: 9781591848073
Pages: 208
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Title: Youtility: Why Smart Marketing Is about Help Not Hype

Outlines a marketing strategy designed to overcome information overload and foster customer loyalty by providing genuinely useful products and services, explaining the importance of helpfulness as a productive alternative in markets where ...
Author(s): Jay Baer
ISBN 13: 9781591846666
Pages: 219
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Title: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, ...
Author(s): Ekaterina Walter;Jessica Gioglio
ISBN 13: 9780071823937
Pages: 256
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Title: Social Media Explained

This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick.
Author(s): Mark W. Schaefer
ISBN 13: 9780615840031
Pages: 142
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Title: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

This book will help you to: Understand the changing nature of consumer preferences and behaviors with search, social media, and content Explore optimized content marketing tactics from personas to topics to content planning and measurement ...
Author(s): Lee Odden
ISBN 13: 9781118167779
Pages: 243
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Title: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

This is the first no-holds-barred, no B.S., no 'Kumbaya' guide to social media marketing for business.
Author(s): Jason Falls;Erik Deckers
ISBN 13: 9780789748010
Pages: 253
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Title: How to Win Friends and Influence People

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s!

Learn:
  • The six ways to make people like you
  • The twelve ways to win people to your way of thinking
  • The nine ways to change people without arousing resentment
and much, much more!
Author(s): Dale Carnegie
ISBN 13: 9781439167342
Pages: 320
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This book is in (15) other book lists, learn more.

Title: Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Author(s): Robert B. Cialdini
ISBN 13: 9780061241895
Pages: 336
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Title: The 7 Habits of Highly Effective People

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity--principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
Author(s): Stephen R. Covey
ISBN 13: 9780743269513
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This book is in (8) other book lists, learn more.

 


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14 Social Media Marketing Books


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