Top 20 Nonprofit Marketing & Social Media Books - List by Top Nonprofits™

List of 20 Nonprofit Marketing & Social Media Books

Books in list (20)

Title: Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas business people, teachers, politicians, journalists, and others struggle to make their ideas stick.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.

In this indispensable guide, we discover that sticky messages of all kinds from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures) the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

Author(s): Chip Heath
ISBN 13: 9781400064281
Pages: 336
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This book is in (8) other book lists, learn more.

Title: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability.
Author(s): Sarah Durham
ISBN 13: 9780470527535
Pages: 208
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Title: Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Author(s): Kivi Leroux Miller
ISBN 13: 9781118444023
Pages: 432
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Title: The Networked Nonprofit: Connecting with Social Media to Drive Change

The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where ...
Author(s): Peter Humfrey
ISBN 13: 9780470547977
Pages: 238
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Title: The Art of Social Media

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, ...
Author(s): Guy Kawasaki;Peg Fitzpatrick
ISBN 13: 9781591848073
Pages: 208
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This book is in (6) other book lists, learn more.

Title: Social Change Anytime Everywhere

Praise for "Social Change Anytime Everywhere" "If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit's marketing plan, look no further than this book.
Author(s): Allyson Kapin;Amy Sample Ward
ISBN 13: 9781118288337
Pages: 230
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Title: To Sell Is Human

Author(s): Daniel H. Pink
ISBN 13: 9781594631900
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This book is in (3) other book lists, learn more.

Title: The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Praise for The Nonprofit Marketing Guide "This book is filled with practical advice, tips, and checklists—everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!" ...
Author(s): Kivi Leroux Miller
ISBN 13: 9780470539651
Pages: 256
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Title: The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this book brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and ...
Author(s): Dan Zarrella
ISBN 13: 9781118138274
Pages: 208
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Title: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing with practical how-to advice designed to get results.
Author(s): Ann Handley
ISBN 13: 9781118905555
Pages: 320
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Title: Matterness: Fearless Leadership for a Social World

The threat of a connected world creates a deep-in-the-gut fear for many leaders. The Internet and especially social media shout: Danger! Personal lives, careers, businesses, and organizations are all at risk of damage so overwhelming it doesnt even have a name.
Author(s): Allison H. Fine
ISBN 13: 9780990577713
Pages: 244
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Title: Switch: How to Change Things When Change Is Hard

<p class="null1">Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerMade to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortbut if it is overcome, change can come quickly.

InSwitch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Author(s): Dan Heath
ISBN 13: 9780385528757
Pages: 305
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Title: POP!: Create the Perfect Pitch, Title, and Tagline for Anything

An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule ...
Author(s): Sam Horn
ISBN 13: 9780399533617
Pages: 239
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Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
Author(s): Alina Wheeler
ISBN 13: 9781118099209
Pages: 326
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Title: Enchantment: The Art of Changing Hearts, Minds, and Actions

The author of the best-selling The Art of the Start offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.
Author(s): Guy Kawasaki
ISBN 13: 9781591845836
Pages: 211
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This book is in (4) other book lists, learn more.

Title: SPIKE your Brand ROI: How to Maximize Reputation and Get Results

This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure.
Author(s): Adele R. Cehrs
ISBN 13: 9781118976661
Pages: 224
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Title: The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships.
Author(s): Nathalie Laidler-Kylander;Julia Shepard Stenzel
ISBN 13: 9781118555835
Pages: 240
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Title: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It

In short, this is not a book about "change management" but rather a book about "changing both you AND your business model." The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.
Author(s): Mitch Joel
ISBN 13: 9781455523306
Pages: 288
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Title: Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Author(s): Robert B. Cialdini
ISBN 13: 9780061241895
Pages: 336
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This book is in (14) other book lists, learn more.

Title: The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

The ALL NEW Dont Think of an Elephant! picks up where the original book left off―delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.
Author(s): George Lakoff
ISBN 13: 9781603585941
Pages: 192
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List of 20 Nonprofit Marketing & Social Media Books

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