Thirty One Popular Marketing Books

Thirty One Popular Marketing Books

Books in list (31)


Title: Principles of Marketing - 14th Edition

Author(s): Kotler, Philip , Armstrong, Gary
ISBN 13: 9780132167123
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Title: Principles of Marketing

Author(s): Philip Kotler
ISBN 13: 9780132390026
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Title: Marketing for Hospitality and Tourism, 6/e

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Author(s): Kotler
ISBN 13: 9780132784023
Pages: 704
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Title: Principles of Marketing

Readers interested in an overview of marketing strategies and techniques.



Learn how to create value and gain loyal customers.

Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

Author(s): Philip Kotler
ISBN 13: 9780133084047
Pages: 720
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Title: Marketing Management

Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Author(s): Philip Kotler Kevin Lane Keller
ISBN 13: 9780133856460
Pages: 832
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Title: Marketing: An Introduction

Author(s): Gary Armstrong
ISBN 13: 9780136021131
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Title: Principles of Marketing

Author(s): Philip Kotler
ISBN 13: 9780136079415
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Title: Strategic Marketing for Educational Institutions

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Author(s): Philip Kotler, Karen F. Fox
ISBN 13: 9780136689898
Pages: 464
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Title: Marketing in the Public Sector

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Author(s): Lee, Nancy R. , Kotler, Philip
ISBN 13: 9780137060863
Pages: 352
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Title: Up and Out of Poverty: The Social Marketing Solution

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.

Author(s): Philip Kotler
ISBN 13: 9780137141005
Pages: 368
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Title: Winning at Innovation: The A-to-F Model


Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation.
Author(s): Fernando Trias de Bes
ISBN 13: 9780230343436
Pages: 288
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Title: Principles of Marketing

This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing [4ème p. de couv.].
Author(s): Philip Kotler Gary Armstrong Lloyd Harris Nigel F.. Piercy
ISBN 13: 9780273742975
Pages: 683
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Title: The Guerrilla Marketing Handbook

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.

Author(s): Jay Conrad Levinson President
ISBN 13: 9780395700136
Pages: 396
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Title: Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Author(s): Philip Kotler
ISBN 13: 9780470598825
Pages: 256
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Title: Marketing A to Z

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best?a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
?Tom Peters, author of In Search of Excellence and The Circle of Innovation

"If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about."
?Sergio Zyman, author of The End of Advertising as We Know It

"This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover?the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today."
?Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling The One to One Future: Building Relationships One Customer at a Time

"What Peter Drucker is to management, Philip Kotler is to marketing. Kotler’s ideas are endlessly interesting, relevant, and ahead of the times."
?Al Ries, Ries & Ries, author of The Fall of Advertising and the Rise of PR

"This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths?and it’s in plain English. The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing."
?Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of Customers Rule!

Author(s): Kotler
ISBN 13: 9780471268673
Pages: 224
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Title: Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Make a compelling case to banks and potential investors!

If you are an entrepreneur looking for your first investors, or a business owner or CFO seeking a new source of capital, you need to market your company to investors. Here, renowned marketing expert and bestselling author Philip Kotler, along with marketing consultant Hermawan Kartajaya and INSEAD professor S. David Young, offers essential guidance for capital seekers who understand that capital raising has largely moved from a finance function to a marketing function. Accurately identifying your target investor and effectively highlighting the strengths of your business are now critical to securing the support your business needs. From early-stage financing to borrowing money to issuing stock, Attracting Investors shows you how to market yourself and your business to raise funds, and explains why marketing is the key to successful capital raising. This comprehensive book will be essential for small start-ups, as well as established firms looking for new funding sources. The capital game has changed, and Attracting Investors is your guide to the new rules.

Author(s): Hermawan Kartajaya
ISBN 13: 9780471646563
Pages: 256
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Title: The Art of People

"In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust.
Author(s): Dave Kerpen
ISBN 13: 9780553419405
Pages: 288
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Title: Social Media Explained

This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick.
Author(s): Mark W. Schaefer
ISBN 13: 9780615840031
Pages: 142
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Title: Marketing Research

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets—created by the authors—specifically related to examples and tutorials from the chapters on data analysis. The Second Edition features an appealing design and open layout, making an often challenging subject more engaging for students. Through current examples and cases, students gain an understanding of the role of marketing research in the business world. Pedagogical features give students a clear handle on what they need to focus on to be successful in the course. Chapter Objectives identify key concepts in the reading to follow, while Questions for Review and Discussion, Application Exercises, and Internet Exercises prompt students to complete a variety of tasks, allowing them to apply chapter concepts in meaningful ways.

Author(s): A. Parasuraman
ISBN 13: 9780618660636
Pages: 672
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Title: The Official Rules of Life

Author(s): Seth Godin
ISBN 13: 9780684801278
Pages: 128
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Title: Permission Marketing: Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

4. Once people become customers, do you work to deepen your permission to communicate with those people?

And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

...the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it...

Author(s): Seth Godin
ISBN 13: 9780684856360
Pages: 256
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Title: The Content Code

The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.
Author(s): Mark W. Schaefer
ISBN 13: 9780692372333
Pages: 260
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Title: Survival is not enough

Author(s): Charles Darwin
ISBN 13: 9780743225717
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Title: The Big Red Fez: Zooming, Evolution, and the Future of Your Company

<br> YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. <p>According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.</p> <p> In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, <i>The Big Red Fez</i> is a must-have tool for anyone working on the web.</p>
Author(s): Seth Godin
ISBN 13: 9780743227902
Pages: 112
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Title: Survival Is Not Enough : Why Smart Companies Abandon Worry and Embrace Change

<p>You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.</p> <p>Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" — embrace change without pain — you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.</p> <p>In up or down markets, for companies in any industry, embrace the organic approach detailed in <i>Survival Is Not Enough</i> and you will always outperform the competition.</p> <p> Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.</p>
Author(s): Seth Godin
ISBN 13: 9780743233385
Pages: 288
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Title: Social Marketing for Public Health: Global Trends and Success Stories

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Author(s): Hong Cheng
ISBN 13: 9780763757977
Pages: 422
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