The easy way to grasp and use gamification concepts in business
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
THE REVOLUTION WILL BE GAMIFIED
MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR
BUSINESS—OR BE LEFT BEHIND
Gamification: It's the hottest new strategy in business, and for good reason—it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral
economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.
With The Gamification Revolution you'll learn how top companies:
Drawing inspiration from the most popular games of all time—from Angry Birds to World of Warcraft—the authors reveal the secrets of market leaders that you can apply immediately to your business.
As a bonus, the book gives you full access to The Gamification Revolution app—a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.
You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm—in your employees and your customers. You'll understand how game designers predict and motivate behaviors—and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your
It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.
If you're going to play the game, this is how you play it. To win.
Praise for The Gamification Revolution:
"For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." — ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and
author of the New York Times bestseller By Invitation Only
"In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification
Revolution will teach you the essential building blocks for achieving long-term success and growth." — JESSE REDNISS, SVP, USA Network/NBCU
"From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped
the Founder Institute expand to every inhabited continent and change thousands of lives." — ADEO RESSI, CEO, Founder Institute
"Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." — HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor
Praise for The Gamification of Learning and Instruction
"Kapp argues convincingly that gamification is not just about adding points, levels and badges to an eLearning program, but about fundamentally rethinking learning design. He has put together a brilliant primer for learning professionals on how to gamify learning, packed with useful advice and examples." —Anders Gronstedt, president, Gronstedt Group
"After reading this book, you'll never be able to design boring learning again." —Connie Malamed, author, Visual Language For Designers; author/creator of The eLearning Coach Blog
"Engaging, informative and complete; if you need to understand anything about instructional game design, this is the book you need. It provides the right amount of academic evidence, practical advice and insightful design tips to have you creating impactful learning in no time." —Sherry Engel, associate director learning technology, Penn Medicine Center for Innovation and Learning
"What Karl Kapp has done with this book is looked at games and learning from every possible angle....he provocatively asks questions that the learning community needs to answer, like 'Do our design processes still work?' and 'Are we really meeting the needs of today's learners?' This book may make you anxious, make you laugh, or make you angry. But one thing it will definitely do is make you think." —Rich Mesch, experiential learning guru, Performance Development Group