Innovation and Entrepreneurship Books by Guy Kawasaki

Innovation and Entrepreneurship Books by Guy Kawasaki

Books in list (11)


Title: The Art of Social Media

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, ...
Author(s): Guy Kawasaki;Peg Fitzpatrick
ISBN 13: 9781591848073
Pages: 208
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Title: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

From raising money to hiring the right people, form defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science - the art of the start.
Author(s): Guy Kawasaki
ISBN 13: 9781591840565
Pages: 240
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Title: Enchantment: The Art of Changing Hearts, Minds, and Actions

The author of the best-selling The Art of the Start offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.
Author(s): Guy Kawasaki
ISBN 13: 9781591845836
Pages: 211
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Title: Selling the Dream: How to Promote Your Product, Company, or Ideas - And Make a Difference - Using Everyday Evangelism

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.

Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.

Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist a leader whose words will never fall on deaf ears again.

Author(s): Guy Kawasaki
ISBN 13: 9780887306006
Pages: 352
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Title: What the Plus!

Author(s): Kawasaki, Guy
ISBN 13: 9780071810104
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Title: The Macintosh Way

Author(s): Guy Kawasaki, Jean-Louis Gassee
ISBN 13: 9780673461759
Pages: 209
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Title: Hindsights : The Wisdom and Breakthroughs of Remarkable People

Author(s): Guy Kawasaki, Julie Livingston, Qiana Rickabaugh, Richard Nelson Bolles
ISBN 13: 9780941831956
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