Books on Social Media Marketing by Dave Kerpen

Books on Social Media Marketing by Dave Kerpen

Books in list (3)


Title: The Art of People

"In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust.
Author(s): Dave Kerpen
ISBN 13: 9780553419405
Pages: 288
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Title: Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
Author(s): Mallorie Rosenbluth;Dave Kerpen;Meg Riedinger;Carrie Kerpen
ISBN 13: 9780071836326
Pages: 304
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Title: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.

Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing.

Author(s): Dave Kerpen
ISBN 13: 9780071800471
Pages: 256
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