Books by Marketing Legend Philip T. Kotler

Books by Marketing Legend Philip T. Kotler

Books in list (43)


Title: Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Author(s): Philip Kotler
ISBN 13: 9780470598825
Pages: 256
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Title: Marketing Management - 14th Edition

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Author(s): Kotler, Philip , Keller, Kevin
ISBN 13: 9780132102926
Pages: 816
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Title: Principles of Marketing

Readers interested in an overview of marketing strategies and techniques.



Learn how to create value and gain loyal customers.

Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

Author(s): Philip Kotler
ISBN 13: 9780133084047
Pages: 720
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Title: Marketing Management

Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Author(s): Philip Kotler Kevin Lane Keller
ISBN 13: 9780133856460
Pages: 832
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Title: Marketing for Hospitality and Tourism, 6/e

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Author(s): Kotler
ISBN 13: 9780132784023
Pages: 704
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Title: Principles of Marketing

Author(s): Philip Kotler
ISBN 13: 9780136079415
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Title: Social Marketing for Public Health: Global Trends and Success Stories

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Author(s): Hong Cheng
ISBN 13: 9780763757977
Pages: 422
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Title: Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

How to find your cause, create winning campaigns—and keep the cynics at bay!

Good Works!shows how businesses can do well by doing good, with contemporary examples from across America and around the world. Companies featured include:

  • General Electric
  • IBM
  • Nike
  • Seventh Generation
  • Starbucks
  • Ben & Jerry's
  • Whole Foods Market
  • Johnson & Johnson
  • Campbell Soup Company
  • Bristol-Myers Squibb
  • Mattel
  • McDonald's
  • AT&T Wireless
  • Target
  • Chipotle Mexican Grill
  • DuPont
  • First Response
  • Macy's
  • Farmers Insurance
  • Food Network
  • Pearson
  • Marks and Spencer
  • General Mills
  • LensCrafters
  • TOMS Shoes
  • Sainsbury's
  • Avon
  • Pedigree
  • Procter & Gamble
  • Subaru
  • TELUS
  • Kraft Foods
  • SUBWAY
  • Levi's
  • Best Buy
  • Energizer
  • Allstate
  • Clorox
  • Miron Construction
  • V/Line
  • Lowe's
  • Anglian Water
  • PepsiCo
  • The Boston Beer Company
  • Western Union
  • Pfizer
  • ConAgra Foods
  • Sellen Construction
  • FedEx
  • Patagonia
  • Coca-Cola
  • Microsoft
Author(s): Philip Kotler
ISBN 13: 9781118206683
Pages: 282
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Title: Social Marketing

The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Author(s): Nancy R. Lee Philip A. Kotler
ISBN 13: 9781452292144
Pages: 584
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Title: Principles of Marketing - 14th Edition

Author(s): Kotler, Philip , Armstrong, Gary
ISBN 13: 9780132167123
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Title: Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized.
Author(s): Philip Kotler Kevin Lane Keller Swee Hoon Ang Siew Meng Leong Chin Tiong Tan
ISBN 13: 9789810687977
Pages: 874
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Title: Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System


About the Author:
Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management and the author of more than thirty books

About the Author:
Joel Shalowitz is Professor of Health Industry Management and director of the Health Industry Management Program at the Kellogg School of Management and Professor of Medicine and Preventive Medicine, Feinberg School of Medicine, Northwestern University

About the Author:
Robert J. Stevens is president of Health Centric Marketing in Durham, North Carolina and an Adjunct Professor at the School of Public Health at the University of North Carolina at Chapel Hill

Author(s): Kotler, Philip , Shalowitz, Joel , Stevens, Robert J.
ISBN 13: 9780787984960
Pages: 576
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Title: Kotler on Marketing

Philip Kotler's name is synonymous with marketing.
Author(s): Philip Kotler
ISBN 13: 9781476787909
Pages: 272
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Title: Strategic Marketing for Educational Institutions

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Author(s): Philip Kotler, Karen F. Fox
ISBN 13: 9780136689898
Pages: 464
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Title: Principles of Marketing

This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing [4ème p. de couv.].
Author(s): Philip Kotler Gary Armstrong Lloyd Harris Nigel F.. Piercy
ISBN 13: 9780273742975
Pages: 683
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Title: B2B Brand Management

Author(s): Philip Kotler
ISBN 13: 9783540253600
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Title: Market Your Way to Growth: 8 Ways to Win

If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong as it could be? Are your customers satisfied and loyal? Are you able to wrest share from competitors? Have you moved into China, Brazil, or some higher growth markets? Have you done acquisitions and built new alliances? Have you been winning new customers by showing your deeply felt values? Have you partnered with governments and NGOs on new projects? See what dozens of other companies are doing to achieve higher growth in a low-growth world economy or industry.

A large number of CEOs, senior executives, and scholars have endorsed this book. Open the book and see what they say.

Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited, India
Shumeet Banerji, CEO, Booz & Company
Ram Charan, business consultant and coauthor of Execution: The Discipline of Getting Things Done and other bestselling business books
Jim Collins, author of Good to Great and Built to Last
Marshall Goldsmith, the #1 executive coach and author of bestsellers, MOJO and What Got You Here Won't Get You There
Wenbo He, President, China Baosteel Corporation
Qian Sheng Jin, CEO, China (Yanliang) National Aviation Hi-tech Industrial Base
William R. Johnson, Chairman, President and Chief Executive Officer, H.J. Heinz Company
Robin Li, cofounder, Chairman, and CEO, Baidu, Inc.
N. R. Narayana Murthy, Chairman Emeritus, Infosys, India
Hermann Simon, Chairman of global consultancy Simon-Kucher & Partners and author of Hidden Champions of the 21st Century
Prijono Sugiarto, CEO, Astra International, Indonesia
Xiu Guo Tang, founder and CEO, SANY Group
Peter F. Volanakis, former President and COO, Corning Inc.
Shi Wang, founder, Vanke Group
Katharyn M. White, Vice President of Marketing, IBM Global Business Services
Guang Quan Wu, CEO, AVIC International
Hang Xu, CEO, Mindray Group
Yuan Qing Yang, Chairman and CEO, Lenovo Group
Rui Min Zhang, founder and CEO, Haier Group

Author(s): Philip Kotler
ISBN 13: 9781118496404
Pages: 212
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Title: Marketing management

Author(s): Philip Kotler,Kevin Lane Keller
ISBN 13: 9780131457577
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Title: Marketing in the Public Sector

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Author(s): Lee, Nancy R. , Kotler, Philip
ISBN 13: 9780137060863
Pages: 352
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Title: Principles of Marketing

Author(s): Philip Kotler
ISBN 13: 9780132390026
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Title: Marketing: An Introduction

Author(s): Gary Armstrong
ISBN 13: 9780136021131
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Title: Marketing A to Z

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best?a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
?Tom Peters, author of In Search of Excellence and The Circle of Innovation

"If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about."
?Sergio Zyman, author of The End of Advertising as We Know It

"This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover?the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today."
?Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling The One to One Future: Building Relationships One Customer at a Time

"What Peter Drucker is to management, Philip Kotler is to marketing. Kotler’s ideas are endlessly interesting, relevant, and ahead of the times."
?Al Ries, Ries & Ries, author of The Fall of Advertising and the Rise of PR

"This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths?and it’s in plain English. The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing."
?Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of Customers Rule!

Author(s): Kotler
ISBN 13: 9780471268673
Pages: 224
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Title: Marketing places

Author(s): Philip Kotler,etc.,Donald Haider,Irving Rein
ISBN 13: 9780029175965
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Title: Winning at Innovation: The A-to-F Model


Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation.
Author(s): Fernando Trias de Bes
ISBN 13: 9780230343436
Pages: 288
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Title: Standing Room Only: Strategies for Marketing the Performing Arts

A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate.
Author(s): Philip Kotler
ISBN 13: 9780875847375
Pages: 560
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Title: Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
Author(s): Philip Kotler;Milton Kotler
ISBN 13: 9781118893814
Pages: 288
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Title: Ten Deadly Marketing Sins: Signs And Solutions

Covering crucial ground such as brand-building, maximizing technology, and relationship management, this book is a must-have for marketers aiming to remain competitive in an increasingly challenging marketplace.· Introduction: The State of ...
Author(s): Cotler
ISBN 13: 9788126508556
Pages: 164
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Title: Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Make a compelling case to banks and potential investors!

If you are an entrepreneur looking for your first investors, or a business owner or CFO seeking a new source of capital, you need to market your company to investors. Here, renowned marketing expert and bestselling author Philip Kotler, along with marketing consultant Hermawan Kartajaya and INSEAD professor S. David Young, offers essential guidance for capital seekers who understand that capital raising has largely moved from a finance function to a marketing function. Accurately identifying your target investor and effectively highlighting the strengths of your business are now critical to securing the support your business needs. From early-stage financing to borrowing money to issuing stock, Attracting Investors shows you how to market yourself and your business to raise funds, and explains why marketing is the key to successful capital raising. This comprehensive book will be essential for small start-ups, as well as established firms looking for new funding sources. The capital game has changed, and Attracting Investors is your guide to the new rules.

Author(s): Hermawan Kartajaya
ISBN 13: 9780471646563
Pages: 256
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Title: Up and Out of Poverty: The Social Marketing Solution

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.

Author(s): Philip Kotler
ISBN 13: 9780137141005
Pages: 368
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