<p>The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's <b>Ecology of Commerce</b>, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument—that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems—is more relevant and resonant than ever.</p>
<p>Containing updated and revised material for a new audience, <b>The Ecology of Commerce</b> presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:</p>
<li>Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050.</li>
<li>Provide secure, stable, and meaningful employment to people everywhere.</li>
<li>Be self-organizing rather than regulated or morally mandated.</li>
<li>Honor market principles.</li>
<li>Restore habitats, ecosystems, and societies to their optimum.</li>
<li>Rely on current income.</li>
<li>Be fun and engaging, and strive for an aesthetic outcome.</li>
<p>The bestselling author of Growing a Business presents a visionary new program which businesses can follow to help restore the planet. "A daring, urgent vision of a kind of 21st century Canaan that Hawken yet believes we can reach."--San Francisco Chronicle.
<p class="null1">The <i>New York Times</i> bestselling examination of the worldwide movement for social and environmental change</p>
<p>Paul Hawken has spent more than a decade researching organizations dedicated to restoring the environment and fostering social justice. From billion-dollar nonprofits to single-person dot.causes, these groups collectively comprise the largest movement on earth, a movement that has no name, leader, or location and that has gone largely ignored by politicians and the media.</p>
<p><i>Blessed Unrest</i> explores the diversity of the movement, its brilliant ideas, innovative strategies, and centuries of hidden history. A culmination of Hawken's many years of leadership in the environmental and social justice fields, it will inspire all who despair of the world's fate, and its conclusions will surprise even those within the movement itself.</p>
<p>Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.</p>
<p>Paul Hawken — entrepreneur and best-selling author — wrote <i>Growing a Business</i> for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called <i>The Next Economy</i> about the future of the economy.</p>
<p> Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, <i>your</i> idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.</p>
Corporations have customarily viewed environmentalism as a threat to the bottom line. But savvy corporate executives have regarded the sustainability imperative as an opportunity to gain competitive advantage, reduce costs, increase employee loyalty, and stimulate greater innovation while improving the health of both planet and people.
The Natural Step model for sustainability has gained international acclaim from some of the world's most respected scientists. In this first book in English on the topic, the authors explain The Natural Step and reveal through detailed case studies how four leading corporations - IKEA, Scandic Hotels, Interface, and Collins Pine - are using it to great advantage as a central part of their corporate strategies. Timely, practical, and exciting, The Natural Step for Business will be of special interest to business leaders, environmentalists, and all students of sustainability.