42 Popular Management and Business Books

  42 Popular Management and Business Books

Books in list (42)


Title: Boss Life

I think we are all hesitant to talk about the struggles because we might be perceived as failures. I plan to recommend this book to all small business pe
Author(s): Paul Downs
ISBN 13: 9780399172335
Pages: 352
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Title: What Color Is Your Parachute? 2017: A Practical Manual for Job-Hunters and Career-Changers

The world's most popular job-search book is updated for 2017 to tailor its long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers. In today's challenging job-market, the time-tested advice of What Color Is Your Parachute? is needed more than ever. Recent grads facing a tough economic landscape, workers laid off mid-career, and people searching for an inspiring work-life change all look to career guru Richard N. Bolles for support, encouragement, and advice on which job-hunt strategies work--and which don't. This revised and updated edition combines classic elements like the famed Flower Exercise with updated tips on social media and search tactics. Bolles demystifies the entire job-search process, from resumes to interviewing to networking, expertly guiding job-hunters toward their dream job.
Author(s): Richard N. Bolles
ISBN 13: 9780399578205
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Title: Free Agent Nation: The Future of Working for Yourself

Widely acclaimed for its engaging style and provocative perspective, this book has helped thousands transform their working lives. Now the paperback edition features a comprehensive 30-page resource guide that explains the basics of working for oneself.

In this landmark book, Daniel H. Pink offers the definitive account of this revolution in work. He shows who these free agents are -- from the marketing consultant down the street to the home-based "mompreneur" to the footloose technology contractor -- and why they've forged a new path.

Author(s): Daniel H. Pink
ISBN 13: 9780446678797
Pages: 400
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Title: On Becoming a Leader

Deemed “the dean of leadership gurus” by Forbes magazine, Warren Bennis has for years persuasively argued that leaders are not born—they are made. Delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to achieve it, his classic work On Becoming a Leader has served as a source of essential insight for countless readers. In a world increasingly defined by turbulence and uncertainty, the call to leadership is more urgent than ever.

Featuring a provocative new introduction, this new edition will inspire a fresh generation of potential leaders to excellence.

Bennis profiles leaders from all walks of life and analyzes the leadership process in unusual depth. "Thank God for Warren Bennis."--Tom Peters

Author(s): Warren Bennis
ISBN 13: 9780465014088
Pages: 304
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Title: Rise of the Robots

A artificial-intelligence entrepreneur offers a stark warning about what we must do to keep an automated economy from being a massively unjust one.
Author(s): Martin Ford
ISBN 13: 9780465059997
Pages: 352
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Title: Five Most Important Questions You Will Ever Ask About Your Organization

<p>With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.</p> <p>Peter Drucker's five questions are:</p> <ul> <li>What is our Mission? with <b>Jim Collins</b></li> <li>Who is our Customer? with <b>Phil Kotler</b></li> <li>What does the Customer Value? with <b>Jim Kouzes</b></li> <li>What are our Results? with <b>Judith Rodin</b></li> <li>What is our Plan? with <b>V. Kasturi Rangan</b></li> </ul> <p>These essential questions, grounded in Peter Drucker's theories of management, will take readers on a exploration of organizational and personal self-discovery, giving them a means to assess how to <i>be</i>—how to develop quality, character, mind-set, values and courage. The questions lead to action. By asking these questions, readers can focus on why they are doing what they are doing in their work, and how to do it better. Designed for today's busy professionals, this brief, clear and accessible book will challenge readers to ask these provocative questions and it will stimulate spirited discussions and action within any organization, inspiring positive change and new levels of excellence, helping all to envision the future of theirs' or any organization.</p>
Author(s): Peter F. Drucker
ISBN 13: 9780470227565
Pages: 144
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Title: Winning The Influence Game

Play the game to win

"More and more CEOs are discovering that managing one's business environment is as important as managing operations, finance, and sales. Winning the Influence Game explains how a strategic government relations program can make a major impact on that environment at the federal, state, and local levels."?Douglas G. Pinkham, President, Public Affairs Council

"A useful, detailed handbook that should find itself on the desktop?or at the bedside?of every business leader. These are the skills that every business leader needs to succeed in the increasingly complex and rapidly changing globalized economy in which they operate?and to gain competitive advantage for their company's future."?Ira Jackson, Director, Center for Business and Government, John F. Kennedy School of Government

"Winning the Influence Game provides an excellent overview for the corporate leader of how government can impact the bottom line?both positively and negatively. The clear, concise, and practical manner in which the book is organized and information provided makes it an extremely useful resource to those charged with the responsibility of creating an effective government relations program."?Margery Kraus, President and CEO, APCO Worldwide

Author(s): Watkins
ISBN 13: 9780471383611
Pages: 272
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Title: Dollarization Discipline: How Smart Companies Create Customer Value... and Profit from It

"GE people realize that our job is to help our customers make money. Dollarization thinking helps us do that."
?Damian A. Thomas, General Manager and Corporate Sales Leader General Electric Company

"THE DOLLARIZATION DISCIPLINE demystifies the often misused term ‘value,’ and shows how to become a thought partner and sell the true worth of your offering. This book will pay for itself many times over."
?Anthony Parinello, Author, Selling to Vito and Getting the Second Appointment

"Strategic marketing begins with an understanding of how a business creates economic value for its customers. This is a core focus for PPG businesses, and THE DOLLARIZATION DISCIPLINE creatively demonstrates how this thinking can be applied to all aspects of sales and marketing."
?Dennis A. Kovalsky, Vice President, Automotive Coatings PPG Industries

"Read this book and do what it says. Your customers, and your employer, will thank you for it."
?John Chickosky, Vice President, FTS Systems

"A must-read for any business looking to improve sales growth, profitability, and customer retention."
?Dean Graham, Managing Director, CapitalSource Inc.

"THE DOLLARIZATION DISCIPLINE presents powerful concepts with practical implementation ideas. Businesses large and small will benefit from putting Dollarization to work."
?John Vander Vort, Director, Private Markets Group DuPont Capital Management

Author(s): Jeffrey J. Fox
ISBN 13: 9780471659501
Pages: 272
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Title: Big Business and the Wealth of Nations

Author(s): Alfred DuPont Chandler
ISBN 13: 9780521663472
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Title: How Music Got Free

The gripping untold story of the music piracy revolution and the man who almost singlehandedly brought down the industry How Music Got Free is the incredible true story of Dell Glover, a factory worker at a compact-disc manufacturing plant ...
Author(s): Stephen Witt
ISBN 13: 9780525426615
Pages: 304
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Title: Principles of Microeconomics

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author’s conversational writing style is superb for presenting the politics and science of economic theories to tomorrow’s decision-makers. Because Mankiw wrote it for the students, the book stands out among all other principles texts by intriguing students to apply an economic way of thinking in their daily lives. Receiving such praise as “perhaps the best ever” textbook in economic principles, it’s no wonder Mankiw’s prize project has quickly become one of the most successful books ever to be published in the college marketplace.
Author(s): N. Gregory Mankiw
ISBN 13: 9780538453042
Pages: 528
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Title: Principles of Macroeconomics

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author's conversational writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. Because Mankiw wrote it for the students, the book stands out among all other principle texts by intriguing students to apply an economic way of thinking in their daily lives. Receiving such praise as perhaps the best ever textbook in economic principles, it's no wonder Mankiw's prize project has quickly become one of the most successful books ever to be published in the college marketplace.
Author(s): N. Gregory Mankiw
ISBN 13: 9780538453066
Pages: 576
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Title: Under New Management

Is your company ready for a radical departure from twentieth-century management standards and a bold new approach? In "Under New Management, " David Burkus has collected the stories of dozens of companies that are making this journey.
Author(s): David Burkus
ISBN 13: 9780544630970
Pages: 256
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Title: Emotional Intelligence

Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.

Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart.

The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.

"...explains why empathy, self-awareness, and self- discipline is essential to success and positive human interaction."

Author(s): Daniel Goleman
ISBN 13: 9780553383713
Pages: 384
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Title: Guerilla Marketing: How to Market Your Business Without Spending Any Money

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including...
Author(s): Christer Holloman
ISBN 13: 9780618785919
Pages: 147
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Title: How to Win Friends and Influence People

Dale Carnegie’s commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.
Author(s): Dale Carnegie
ISBN 13: 9780671027032
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Title: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a New Preface

Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize-winning business historian Alfred D. Chandler, Jr. traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita's dramatic rise in the 1970s; from IBM's dominance in computer technology in the 1950s to Microsoft's stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology.
Author(s): Alfred D. Chandler Jr.
ISBN 13: 9780674018051
Pages: 352
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Title: Shaping the Industrial Century: The Remarkable Story of the Evolution of the Modern Chemical and Pharmaceutical Industries

The dean of business historians continues his masterful chronicle of the transforming revolutions of the twentieth century begun in Inventing the Electronic Century.

Alfred Chandler argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. He details these processes for nearly every major chemical and pharmaceutical firm, demonstrating why some companies forged ahead while others failed.

By the end of World War II, the chemical and pharmaceutical industries were transformed by the commercializing of new learning, the petrochemical and the antibiotic revolutions. But by the 1970s, chemical science was no longer providing the new learning necessary to commercialize more products, although new directions flourished in the pharmaceutical industries. In the 1980s, major drug companies, including Eli Lilly, Merck, and Schering Plough, commercialized the first biotechnology products, and as the twenty-first century began, the infrastructure of this biotechnology revolution was comparable to that of the second industrial revolution just before World War I and the information revolution of the 1960s. Shaping the Industrial Century is a major contribution to our understanding of the most dynamic industries of the modern era.

Author(s): Alfred D. Chandler Jr.
ISBN 13: 9780674032217
Pages: 384
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Title: Scale and Scope: The Dynamics of Industrial Capitalism

Representing ten years of research into the history of the managerial business system, this book concentrates on patterns of growth and competitiveness in the U.S., Germany, and Great Britain, tracing the evolution of large firms into multinational giants and orienting the late twentieth century's most important developments.
Author(s): Alfred D. Chandler Jr.
ISBN 13: 9780674789951
Pages: 780
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Title: Losers: The Road to Everyplace but the White House

<p>&nbsp;&nbsp;&nbsp;Michael Lewis is a master at dissecting the absurd: after skewering Wall Street in his national bestseller <i>Liar's Poker,</i> he packed his mighty pen and set out on the 1996 campaign trail.&nbsp; As he follows the men who aspire to the Oval Office, Lewis discovers an absurd mix of bravery and backpedaling, heroic possibility and mealy-mouthed sound bytes, and a process so ridiculous and unsavory that it leaves him wondering if everyone involved<i>—</i>from the journalists to the candidates to the people who voted<i>—</i>isn't ultimately a loser.</p> <p>The contenders:</p> <p>Pat Buchanan:&nbsp; becomes the first politician ever to choose a black hat over a white one.</p> <p>Phil Gramm: spends twenty million dollars to convince voters of his fiscal responsibility.</p> <p>John&nbsp;McCain: makes the fatal mistake of actually speaking his mind.</p> <p>Alan Keyes: checks out of a New Hampshire hotel and tells the manager another candidate will be paying his bill.</p> <p>Steve Forbes: refuses to answer questions about his father's motorcycles.</p> <p>Bob Dole: marches through the campaign without ever seeming to care.</p> <p><i>&nbsp;&nbsp;&nbsp;Losers</i> is a wickedly funny, unflinching look at how America really goes about choosing a President.</p>
Author(s): Michael Lewis
ISBN 13: 9780679768098
Pages: 320
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Title: Competitive Strategy

The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking.
Author(s): Michael E. Porter
ISBN 13: 9780684841489
Pages: 432
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Title: Power of Ethical Management: Why the Ethical Way Is the Profitable Way, in Your Life & in Your Business

Ethics in business is the most urgent problem facing America today. Now two of the best-selling authors of our time, Kenneth Blanchard and Norman Vincent Peale, join forces to meet this crisis head-on in this vitally important new book. The Power of Ethical Management proves you don't have to cheat to win. It shows today's managers how to bring integrity back to the workplace. It gives hard-hitting, practical, ethical strategies that build profits, productivity, and long-term success.

From a straightforward three-step Ethics Check that helps you evaluate any action or decision, to the "Five P's" of ethical behavior that will clarify your purpose and your goals, The Power of Ethical Management gives you an immensely useful set of tools. These can be put to work right away to enhance the performance of your business and to enrich the quality of your life. The Power of Ethical Management is no theoretical treatise; Peale and Blanchard speak from their own enormous and unique experience, They reveal the nuts and bolts, practical strategies for ethical decisions that will show you why integrity pays.

"So Vince Lombardi was wrong. Winning is not the only thing as headlines and hearings from Wall Street to Washington confirm. Now comes a better game plan from the powerful one-two punch of Ken Blanchard and Norman Vincent Peale in a quickreading new book, The Power of Ethical Management. Peale and Blanchard may be the best thing that has happened to business ethics since Mike Wallace invented 60 Minutes.

— JOHN MACK CARTIER
Editor-in-Chief
Good Housekeeping

This book gives practical specific advice on how to make good decisions that are ethically based.

Author(s): Norman V. Peale
ISBN 13: 9780688070625
Pages: 144
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Title: One Minute Manager Meets the Monkey

One simple idea can set you free: Don't take on a problem if it isn't yours! One of the most liberating books in the extraordinary One Minute Manager Library teaches managers an unforgettable lesson: how to have time to do what they want and need to do. The authors tell why managers who accept every problem given them by their staffs become hopeless bottlenecks. With a vivid, humorous, and too-familar scenario they show a manager loaded down by all the monkeys that have jumped from their rightful owners onto his back. Then step by step they show how managers can free themselves from doing everyone else's job and ensure that every problem is handled by the proper staff person. By using Oncken's Four Rules of Monkey Management managers will learn to become effective supervisors of time, energy, and talent -- especially their own.

If you have ever wondered why you are in the office on the weekends and your staff is on the golf course, The One Minute Manager Meets the Monkey is for youit's priceless!

The author tells managers not to take on problems if the problems don't belong to them. He tells them how to give back these monkeys, thus increasing production and reducing stress.

Author(s): Kenneth H. Blanchard
ISBN 13: 9780688103804
Pages: 137
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Title: Raving Fans: A Revolutionary Approach to Customer Service

<p>"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."</p> <p>This, in a nutshell, is the advice given to a new Area Manager on his first day—in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.</p> <p>Written in the parable style of <b>The One Minute Manager, Raving Fans</b> uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature—not just another program of the month.</p> <p>America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. <b>Raving Fans</b> includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into raving, spending fans.</p> <p>Written in the parable style of <i>The One Minute Manager</i> by its co-author, <i>Raving Fans</i> uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make stunning customer service a constant feature -- not just another program of the month. </p>
Author(s): Ken Blanchard
ISBN 13: 9780688123161
Pages: 160
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Title: Gung Ho!

<p>Ken Blanchard and Sheldon Bowles, co-authors of the <b>New York Times</b> business bestseller <b>Raving Fans,</b> are back with <b>Gung Ho!</b> Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.</p> <p><b>Raving Fans</b> taught managers how to turn customers into full-fledged fans. Now, <b>Gung Ho!</b> brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho—a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:</p> <ul> <li><b>The Spirit of the Squirrel</b></li> <li><b>The Way of the Beaver</b></li> <li><b>The Gift of the Goose</b></li> </ul> <p>These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the <b>Fortune 500,</b> this book ensures Gung Ho employees committed to success.</p> <p><b>Gung Ho!</b> also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, <b>Gung Ho!</b> is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.</p> <p>Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with <b>Gung Ho!,</b> revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization.</p> <p><b>Raving Fans</b> brilliantly schooled managers on how to turn customers into raving fans. <b>Gung Ho!</b> now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of <b>Gung Ho!</b> are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like <b>Raving Fans, Gung Ho!</b> delivers.</p>
Author(s): Ken Blanchard
ISBN 13: 9780688154288
Pages: 208
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Title: One Minute Manager Balances Work and Life

<p>This is the story of a One Minute Manager who was so successful in every way that he forgot one important thing: He forgot to stay physically fit. He was so much in demand that he ate on the run, didn't take time to exercise, and all the while saw his weight balloon and his breath grow shorter. He soon discovered success in business was endangering his health. His life was out of balance.For all those busy, achieving people with overcrowded schedules, here is a useful blueprint that shows how to manage stress and make a lifetime commitment to fitness and well-being. By following four important strategies for balancing a complicated life, everyone can get their bodies back into shape and their lives into proper perspective. <b>The One Minute Manager Balances Work and Life</b> offers a way to achieve not only a new, healthier style of living but increased productivity as well. For the millions of readers of Ken Blanchard's bestselling books—including <b>Raving Fans</b> and <b>Gung Ho!</b>—here's invaluable advice for getting the most out of life.</p>
Author(s): Ken Blanchard
ISBN 13: 9780688168506
Pages: 128
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Title: One Minute Apology: A Powerful Way to Make Things Better

<p>With his phenomenal bestsellers <b>The One Minute Manager</b> and <b>Raving Fans,</b> Ken Blanchard changed the way we approach management, leadership, and customer service. Now Blanchard, along with coauthor Margret McBride, presents a concept that, when implemented properly, is one of the most powerful actions for improving company and employee morale. This is also a book that can extend well beyond the business realm and can repair relationships that we thought were broken forever.</p> <p>Using Blanchard's signature breezy style, <b>The One Minute Apology</b> tells the story of a Young Man who wants to help his mentor, a company president, face and deal with some crucial mistakes he has made. For advice, the Young Man turns to a family friend, the <b>One Minute Manager.</b> What begins as a beautiful country weekend turns into an enlightening few days when he discovers what it truly means to apologize effectively when we have done something wrong. Through this engaging parable, Blanchard and McBride teach readers step-by-step how to accept responsibility for their errors and deal with the cause of the damage while maintaining a genuine sense of integrity.</p> <p>Destined to join Ken Blanchard's other groundbreaking classics, <b>The One Minute Apology</b> offers businesspeople — and just about anyone — a cogent and clear-headed way of approaching one of life's most perplexing dilemmas: how to accept that we have made a wrong decision and how to correct it by making a meaningful apology. The techniques described in this simple but profound story will have significant results at work and at home.</p>
Author(s): Ken Blanchard
ISBN 13: 9780688169817
Pages: 128
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Title: Leadership by the Book: Tools to Transform Your Workplace

<p>In today's changing business world, leaders face more challenges than ever before, whether from increased competition, new ways of reaching customers, or motivating people.</p> <p><b>Leadership by the Book</b> is an exceptional new book, brimming with insights, ideas, tools, and tactics for becoming a successful leader. Written in the parable format of Ken Blanchard's bestselling <b>The One Minute Manager.</b> and <b>Raving Fans,</b> it tells the story of a professor and a minister who school a young professional in management skills and ethics. Citing Jesus as a source for practical lessons in effective leadership, the authors explore the concept of "servant leadership" and offer simple strategies for bringing vision and values to any organization. Individuals will learn how to:</p> <ul> <li>Achieve goals without sacrificing character or faith</li> <li>Inspire and sustain commitment and others to give their best</li> <li>Build teamwork and celebrate successes</li> <li>Find personal passion and meaning in work</li> </ul> <p>Sure to be required reading for managers and employees, <b>Leadership by the Book</b> can also be applied in day-to-day life by parents, coaches, entrepreneurs, and community leaders everywhere.</p>
Author(s): Ken Blanchard
ISBN 13: 9780688172398
Pages: 240
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Title: When Body Language Goes Bad: A Dilbert Collection (#21)

"Dilbert is easily one of the most clever and consistently funny comics in current circulation. Like all great comic strips, it provides a much-needed daily dose of comedy and, most importantly, keeps its finger firmly planted on the pulse of truth while doing so." Some might think that the corporate scandals of 2002 could make it difficult to find anything funny about today's business world. But When Body Language Goes Bad proves it will take more than that to slow down the inventive wit of Scott Adams, who clearly is never at a loss for finding hysterical things to mock in corporate life.

This marks the 21st collection of Adams' wildly popular comic strip, Dilbert, which is featured in more than 2,000 newspapers worldwide. This book updates loyal readers on the so-called careers of Dilbert, Alice, Wally, Asok the intern, and other regulars as they wallow through pointless projects, mismanaged company takeovers, futile team-building exercises, and other inane company initiatives like the "name the rest room" contest.

In addition to the strips' familiar characters, this collection showcases Adams' masterful ability to create hilarious "guest stars." There's the network design engineer known as Psycho Hillbilly, who was going for the gentle biker look until he decided it was overdone. Then, there's M. T. Suit, who is merely an empty suit walking the office halls spewing corporatese, such as "promising to enhance core competencies by leveraging platforms."

Adams says that about 80 percent of his initial ideas come from his 150 million-plus readers. Those worldwide readers are sure to celebrate the humor found in When Body Language Goes Bad, his latest satirical look at the modern workplace.

Author(s): Scott Adams
ISBN 13: 9780740732980
Pages: 128
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Title: God's Debris: A Thought Experiment

In God's Debris, best-selling author and creator of Dilbert Scott Adams fashioned a thought-provoking exploration of life's great mysteries (everything from quantum physics and God to psychic phenomena and dating) that quickly captured the attention and imaginations of readers everywhere. The intriguing story of a deliveryman who meets the world's smartest person and learns the secret of reality is threaded with a variety of hypnosis techniques that Adams, a certified hypnotist, used to induce a feeling of euphoric enlightenment in readers to mirror the main character's feelings as he discovers the true nature of the universe.Launched to coincide with the hardcover publication of its sequel, The Religion War (see opposite page), this first paperback edition of God's Debris will soon make the leap to a broader audience. As Adams designed it, the book will "make your brain spin around inside your skull" and drive readers toward The Religion War as they seek to confirm or deny the dizzying impressions and chaotic memories of reading God's Debris.The book provides one of the most compelling visions of reality ever experienced on the printed page. Along the way, readers will enjoy the Thought Experiment: Trying to discover what's wrong with the sage's explanation of reality. This is a book, as Adams says, to be shared and savored with smart friends.

What does it feel like to suddenly understand everything? God's Debris isn't the final answer to the Big Questions. But it might be the most compelling vision of reality you will ever read.

Author(s): Scott Adams
ISBN 13: 9780740747878
Pages: 144
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Title: The Religion War

In this frenetically paced sequel to Adams' best-selling "thought experiment," God's Debris, the smartest man in the world is on a mission to stop a cataclysmic war between Christian and Muslim forces and save civilization. The brilliantly crafted, thought-provoking fable raises questions about the nature of reality and just where our delusions are taking us.

With publication of The Religion War, millions of long-time fans of Scott Adams' Dilbert cartoons and business best sellers will have to admit that the literary world is a better place with Adams on the loose spreading new ideas and philosophical conundrums.

Unlike God's Debris, which was principally a dialogue between its two main characters, The Religion War is set several decades in the future when the smartest man in the world steps between international leaders to prevent a catastrophic confrontation between Christianiy and Islam. The parallels between where we are today and where we could be in the near future are clear.

According to Adams, The Religion War targets "bright readers with short attention spans-everyone from lazy students to busy book clubs." But while the book may be a three-hour read, it's packed with concepts that will be discussed long after the last page is turned, including a list of "Questions to Ponder in the Shower" that reinforce the story's purpose of highlighting the most important-yet most ignored-questions in the world.

Author(s): Scott Adams
ISBN 13: 9780740747885
Pages: 192
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Title: Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.” —From the blog post "Whatcha Gonna Do with That Duck?";
Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he’s best known for the daily burst of insight he provides every morning, rain or shine, via Seth’s Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary. &nbsp; Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:

  • A marketing lesson from the Apocalypse
  • No, everything is not going to be okay
  • Organized bravery
  • Choose your customers, choose your future
  • Paying attention to the attention economy
  • Bandits and philanthropists
&nbsp; Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. &nbsp; Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new.
Author(s): Seth Godin
ISBN 13: 9781591846093
Pages: 608
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Title: V Is for Vulnerable: Life Outside the Comfort Zone

<p><b>A full-color ABC book for grown-ups, with a powerful message about doing great work</b><b>&nbsp;</b>V is for Vulnerable looks and feels like a classic picture book. But it’s not for kids, it’s for hardworking adults. It highlights twenty-six of Seth Godin’s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample:&nbsp;<i>A is for Anxiety</i>, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you’ll soon come to believe them. Worry is not preparation, and anxiety doesn’t make you better.&nbsp;<i>F is for Feedback</i>, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you’re capable of.&nbsp;This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who’ve never read him before.</p>
Author(s): Seth Godin
ISBN 13: 9781591846109
Pages: 64
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Title: We Are All Weird: The Rise of Tribes and the End of Normal

So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Author(s): Seth Godin
ISBN 13: 9781591848240
Pages: 112
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Title: Poke the Box

First published by Do You Soom, Inc. through The Domino Project.
Author(s): Seth Godin
ISBN 13: 9781591848257
Pages: 96
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Title: B2B Brand Management

Author(s): Philip Kotler
ISBN 13: 9783540253600
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Title: Ten Deadly Marketing Sins: Signs And Solutions

Covering crucial ground such as brand-building, maximizing technology, and relationship management, this book is a must-have for marketers aiming to remain competitive in an increasingly challenging marketplace.· Introduction: The State of ...
Author(s): Cotler
ISBN 13: 9788126508556
Pages: 164
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Title: Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized.
Author(s): Philip Kotler Kevin Lane Keller Swee Hoon Ang Siew Meng Leong Chin Tiong Tan
ISBN 13: 9789810687977
Pages: 874
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