4 Popular Guy Kawasaki books for Startups, Entrepreneurs and Marketing

  4 Popular Guy Kawasaki books for Startups, Entrepreneurs and Marketing

Books in list (4)


Title: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics including writing a business plan, recruiting, raising capital and branding. Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
Author(s): Guy Kawasaki
ISBN 13: 9781591847847
Pages: 336
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Title: Rules For Revolutionaries

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, ...
Author(s): Guy Kawasaki;Michele Moreno
ISBN 13: 9780887309953
Pages: 224
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Title: The Art of Social Media

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, ...
Author(s): Guy Kawasaki;Peg Fitzpatrick
ISBN 13: 9781591848073
Pages: 208
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Title: Enchantment: The Art of Changing Hearts, Minds, and Actions

The author of the best-selling The Art of the Start offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.
Author(s): Guy Kawasaki
ISBN 13: 9781591845836
Pages: 211
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