18 Books Every Realtor should Read - List by The American Genius™

List of 18 Books Every Realtor should Read. List by The American Genius™

Books in list (18)

Title: Think and Grow Rich - 1937 Original Masterpiece

Think and Grow Rich is Napoleon Hill's newest book, based upon his famous LAW OF SUCCESS philosophy. His work and writings have been praised by great leaders in finance, education, politics, and government.
Author(s): Napoleon Hill
ISBN 13: 9781939438270
Pages: 180
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Title: The Tipping Point

Author(s): Malcolm Gladwell
ISBN 13: 9781417665792
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Title: Less Blah Blah More Ah Ha

LESS BLAH BLAH - MORE AH HA - How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred -- and Rewarded. This Book Is for YOU If You Relate to One or More of These Groups.
Author(s): Ken Brand
ISBN 13: 9780615462424
Pages: 270
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Title: The (7L) The Seven Levels of Communication: Go From Relationships to Referrals

How many of your clients would attend your funeral? One of the top real estate professionals in the country has written a book that details how he became "America's Most Referred Real Estate Professional". In (7L) The Seven Levels of Communication, Michael J. Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he meets a mortgage professional who has built a successful business without advertising or personal promotion.
Author(s): Michael J. Maher
ISBN 13: 9781452033976
Pages: 170
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Title: The 4-hour Workweek

An edition expanded with more than 100 pages of new content offers a blueprint for a better life, whether one's dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management or ...
Author(s): Timothy Ferriss
ISBN 13: 9780307465351
Pages: 396
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Title: We Are All Weird: The Rise of Tribes and the End of Normal

So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Author(s): Seth Godin
ISBN 13: 9781591848240
Pages: 112
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Title: One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life

<p>In this newly released edition of one of his classic books, <b>The One Minute Sales Person,</b> Spencer Johnson, the author of the number one New York Times bestseller <b>Who Moved My Cheese?,</b> shows you how to sell your ideas, products, or services successfully! This is the book that has proved to be a must-have for the millions of people who were looking for the quickest way to improve their selling skills.</p> <p>In these changing times, Spencer Johnson, coauthor of <b>The One Minute Manager</b>, shows you how the phenomenal One Minute methods can bring real and lasting sales success with the least amount of time and effort. You will learn how to enjoy your job and your life more as you discover the effective secrets of "self-management," the integrity of "selling on purpose," and the liberating "wonderful paradox" of helping others get what they want so you can get what you need.</p> <p><b>The One Minute Sales Person</b> is a clear, easy and invaluable guide that works for both you and the people you sell to, for your financial prosperity and personal well-being.</p> <p>In short, it is a classic Spencer Johnson bestseller that can help you enjoy more success with less stress.</p>
Author(s): Spencer Johnson
ISBN 13: 9780060514921
Pages: 112
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Title: The Thank You Economy

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategyit's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.

Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

Author(s): Gary Vaynerchuk
ISBN 13: 9780061914188
Pages: 256
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Title: What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
Author(s): Jeff Jarvis
ISBN 13: 9780061709692
Pages: 288
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Title: The Power of Positive Thinking

"This book is written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life.
Author(s): Dr. Norman Vincent Peale
ISBN 13: 9780743234801
Pages: 240
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Title: The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea

Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were. The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.....
Author(s): Bob Burg
ISBN 13: 9781591848288
Pages: 176
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Title: Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits

Within the pages of this transformational book, Dr. Wayne W. Dyer reveals how to change the self-defeating thinking patterns that have prevented you from living at the highest levels of success, happiness, and health. Even though you may know what to think, actually changing those thinking habits that have been with you since childhood might be somewhat challenging.
Author(s): Dr. Wayne W. Dyer
ISBN 13: 9781401922948
Pages: 366
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Title: Sell With Soul

This book is an answer to every new agent's daily quandary: "What do I need to do today to succeed and how do I do it?
Author(s): Jennifer Allan
ISBN 13: 9781425968816
Pages: 188
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Title: The Millionaire Real Estate Investor

This book is not just a bargain, its a steal. Its filled with practical, workable advice for anyone wanting to build wealth.Mike Summey, co-author of the bestselling The Weekend Millionaires Secrets to Investing in Real Estate

Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This bookin straightforward, no nonsense, easy-to-read stylereveals their proven strategies.

The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth building vehicle that rewards patience and perseverance and is available to allreal estate. You'll learn:

  • Myths about money and investing that hold people back and how to develop the mindset of a millionaire investor
  • How to develop sound criteria for identifying great real estate investment opportunities
  • How to zero in on the key terms of any transaction and achieve the best possible deals
  • How to develop the "dream team" that will help you build your millionaire investment business
  • Proven models and strategies millionaire investors use to track their net worth, understand their finances, build their network, lead generate for properties and acquire them

The Millionaire Real Estate Investor is about you and your money. It's about your financial potential. It's about discovering the millionaire investor in you.

Author(s): Gary Keller
ISBN 13: 9780071446372
Pages: 368
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Title: Shift: How Top Real Estate Agents Tackle Tough Times




"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul

Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.

Author, Richest Kids in America

"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.

"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book read it today."
Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."

Bernice Ross, Inman News

The Millionaire Real Estate Series

More than 1,000,000 copies sold!

SHIFTS happen

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

  • Master the Market of the Moment: Short Sales, Foreclosures, and REOs
  • Create Urgency: Overcoming Buyer Reluctance
  • Re-Margin Your Business: Expense Management
  • Find the Motivated: Lead Generation
  • Expand the Options: Creative Financing
Author(s): Gary Keller
ISBN 13: 9780071605267
Pages: 304
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Title: Endless Referrals, Third Edition

" --Alan Weiss, Ph.D., author Million Dollar Consulting "Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure.
Author(s): Bob Burg
ISBN 13: 9780071462075
Pages: 288
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Title: The Greatest Salesman in the World

A legend two thousands ago, that tells of a camel boy named Hafid, who is sent by his master, the great caravan maerchant Pathros, to sell only one robe to prove his potential.
Author(s): Og Mandino
ISBN 13: 9788179926871
Pages: 112
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Title: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a businessfrom entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeedand shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.
Author(s): Michael E. Gerber
ISBN 13: 9780060766610
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18 Books every Reatlor should Read

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