17 Marketing Books by Popular Business Authors

  17 Marketing Books by Popular Business Authors

Books in list (17)


Title: Marketing places

Author(s): Philip Kotler,etc.,Donald Haider,Irving Rein
ISBN 13: 9780029175965
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Title: Return on Influence

Author(s): Mark W. Schaefer
ISBN 13: 9780071791090
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Title: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.

Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing.

Author(s): Dave Kerpen
ISBN 13: 9780071800471
Pages: 256
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Title: Born to Blog

Author(s): Schaefer, Mark W./
ISBN 13: 9780071811163
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Title: Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
Author(s): Mallorie Rosenbluth;Dave Kerpen;Meg Riedinger;Carrie Kerpen
ISBN 13: 9780071836326
Pages: 304
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Title: Marketing

Grewal/Levy's Marketing was designed for today’s increasingly mobile and digital student population. Marketing focuses strongly on experiential learning and the value that marketers create.
Author(s): Dhruv Grewal Michael Levy
ISBN 13: 9780077729028
Pages: 736
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Title: Marketing

Author(s): Dhruv Grewal
ISBN 13: 9780078028830
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Title: Marketing

Author(s): Grewal, Dhruv
ISBN 13: 9780078028854
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Title: Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Author(s): Dhruv Grewal
ISBN 13: 9780078029004
Pages: 768
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Title: Marketing management

Author(s): Philip Kotler,Kevin Lane Keller
ISBN 13: 9780131457577
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Title: Marketing Management - 14th Edition

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Author(s): Kotler, Philip , Keller, Kevin
ISBN 13: 9780132102926
Pages: 816
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