The Art of the Pitch

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Author(s): Peter Coughter

ISBN 10: 0230120512
ISBN 13: 9780230120518
Pages: 240

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24 Best Marketing Books Of All Time - List by Mirumâ„¢

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