MyBookList Logo

 

 

Standing Room Only: Strategies for Marketing the Performing Arts


A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate.

Author(s): Philip Kotler  

ISBN 10: 0875847374
ISBN 13: 9780875847375
Pages: 560
Find this book on Amazon

 

This books is in the following lists (2)



Related YouTube Videos (add a video)

Add the YouTube URL below and submit:

To add a YouTube video, please copy the video's URL on YouTube and submit by clicking "Add".
The URL should look something like this: https://www.youtube.com/watch?v=CXQdBuuanI8
How to copy the videos URL from YouTube

No video yet, want to add one?

Related Articles (add an article)

Add an article URL below and submit:

To add an article, please paste the article's URL and submit by clicking "Add".
Below is an example of a valid URL:
How to copy and paste a webpage URL

No article found, do you know any related to this book?

Other books by Philip Kotler

1. 8 Maneras de crecer
2. A Framework for Marketing Management
3. A Framework for Marketing Management
4. B2B Brand Management
5. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
6. Kotler on Marketing
7. Market Your Way to Growth: 8 Ways to Win
8. Marketing 3.0: From Products to Customers to the Human Spirit
9. Marketing for Hospitality & Tourism
10. Marketing management
11. Marketing Management
12. Marketing Management
13. Marketing places
14. Principles of Marketing
15. Principles of Marketing
16. Principles of Marketing
17. Principles of Marketing
18. Social Marketing: Influencing Behaviors for Good
19. Strategic Marketing for Educational Institutions
20. Up and Out of Poverty: The Social Marketing Solution

Report an error with this book