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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It


Too many people believe that if they keep their heads down and work hard, they'll be recognized as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Dan Pink, David Allen, Robert Cialdini, and other thought leaders, Clark teaches ...

Author(s): Dorie Clark  

ISBN 10: 1591847400
ISBN 13: 9781591847403
Pages: 224
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