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Market Your Way to Growth: 8 Ways to Win


If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong as it could be? Are your customers satisfied and loyal? Are you able to wrest share from competitors? Have you moved into China, Brazil, or some higher growth markets? Have you done acquisitions and built new alliances? Have you been winning new customers by showing your deeply felt values? Have you partnered with governments and NGOs on new projects? See what dozens of other companies are doing to achieve higher growth in a low-growth world economy or industry.

A large number of CEOs, senior executives, and scholars have endorsed this book. Open the book and see what they say.

Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited, India
Shumeet Banerji, CEO, Booz & Company
Ram Charan, business consultant and coauthor of Execution: The Discipline of Getting Things Done and other bestselling business books
Jim Collins, author of Good to Great and Built to Last
Marshall Goldsmith, the #1 executive coach and author of bestsellers, MOJO and What Got You Here Won't Get You There
Wenbo He, President, China Baosteel Corporation
Qian Sheng Jin, CEO, China (Yanliang) National Aviation Hi-tech Industrial Base
William R. Johnson, Chairman, President and Chief Executive Officer, H.J. Heinz Company
Robin Li, cofounder, Chairman, and CEO, Baidu, Inc.
N. R. Narayana Murthy, Chairman Emeritus, Infosys, India
Hermann Simon, Chairman of global consultancy Simon-Kucher & Partners and author of Hidden Champions of the 21st Century
Prijono Sugiarto, CEO, Astra International, Indonesia
Xiu Guo Tang, founder and CEO, SANY Group
Peter F. Volanakis, former President and COO, Corning Inc.
Shi Wang, founder, Vanke Group
Katharyn M. White, Vice President of Marketing, IBM Global Business Services
Guang Quan Wu, CEO, AVIC International
Hang Xu, CEO, Mindray Group
Yuan Qing Yang, Chairman and CEO, Lenovo Group
Rui Min Zhang, founder and CEO, Haier Group

Author(s): Philip Kotler  

ISBN 10: 111849640X
ISBN 13: 9781118496404
Pages: 212
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Other books by Philip Kotler

1. 8 Maneras de crecer
2. A Framework for Marketing Management
3. A Framework for Marketing Management
4. B2B Brand Management
5. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
6. Kotler on Marketing
7. Marketing 3.0: From Products to Customers to the Human Spirit
8. Marketing for Hospitality & Tourism
9. Marketing management
10. Marketing Management
11. Marketing Management
12. Marketing places
13. Principles of Marketing
14. Principles of Marketing
15. Principles of Marketing
16. Principles of Marketing
17. Social Marketing: Influencing Behaviors for Good
18. Standing Room Only: Strategies for Marketing the Performing Arts
19. Strategic Marketing for Educational Institutions
20. Up and Out of Poverty: The Social Marketing Solution

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