Good to Great: Why Some Companies Make the Leap...and Others Don't


The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study: For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards: Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons: The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings: The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Author(s): Jim Collins  

ISBN 10: 0066620996
ISBN 13: 9780066620992
Pages: 320
Format: Hardcover
Publication: October 2001
Edition: 1

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User Reviews (1)

Rating of 5 by Marcel Ceneviz

"A great book for everyone to read especially entrepreneurs. I love how this book clearly points out the difference between a great company and a poorly run one based on empirical data collect throughout many years. I actually need to reread this book there was too much information to absorb all at once."

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Other books by Jim Collins (40)

1. Accident Reconstruction Hardcover (11/28/1979)

2. Architectures of excess Hardcover (2002/02/27)

3. Architectures of excess Paperback (1995/03/09)

4. Beyond Positive Thinking: Success & Motivation in the Scriptures Paperback (January 04, 2011)

5. Beyond Positive Thinking: Success and Motivation in the Scriptures; How to Tap Into the Force That Created the Universe! Paperback (2002/10/01)

6. Built to Last: Successful Habits of Visionary Companies Paperback (September 2002)

7. Built to Last: Successful Habits of Visionary Companies Hardcover (November 2004)

8. Built to Last: Successful Habits of Visionary Companies Compact Disc (November 2004)

9. Built To Last: Successful Habits of Visionary Companies (2005/09/01)

10. Built To Last: Successful Habits of Visionary Companies (2007/11/05)

11. Empresas Que Sobresalen Paperback (March 2002)

12. Film Theory Goes to the Movies Paperback (March 1993)

13. First to the Moon Hardcover (1978/12/01)

14. Good to great (2001/10/04)

15. Good to Great (November 2006)

16. Good to Great And the Social Sectors (November 2005)

17. Good to Great and the Social Sectors: Why Business Thinking Is Not the Answer - A Monograph to Accompany Good to Great Paperback (November 2005)

18. Good to Great Why Some Companies Make the Leap... And Others Don't (January 2001)

19. Good to Great: Why Some Companies Make the Leap...and Others Don't Compact Disc (June 2005)

20. Good to Great: Why Some Companies Make the Leap...and Others Don't Compact Disc (October 2001)

21. Good to Great: Why Some Companies Make the Leap...and Others Don't Audio (October 2001)

22. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Hardcover (10/11/2011)

23. Hesselbein on leadership

24. High-Pop Hardcover (February 2002)

25. How the Mighty Fall: And Why Some Companies Never Give In Hardcover (May 2009)

26. How the Mighty Fall: And Why Some Companies Never Give In Compact Disc (June 2009)

27. Jim Collins Art: 1963-2003 Hardcover (2003/01/01)

28. Settling the American West Hardcover (1993/10/01)

29. The Bermuda Triangle Prebound (October 1999)

30. The Bermuda Triangle Paperback (1995/09/01)

31. The Bermuda Triangle (1977/12/01)

32. The clay art of Adrian Saxe Hardcover (1994/01/31)

33. The Last Best League : One Summer, One Season, One Dream (2004/02/25)

34. The Mountain Men Hardcover (1996/04/01)

35. The Walk in Paperback (July 2011)

36. Uncommon cultures Hardcover (1989/08/01)

37. Uncommon cultures Paperback (1989/08/17)

38. Uncommon Cultures: Popular Culture and Post-Modernism (1/11/2013)

39. Unidentified Flying Objects Paperback (1992/06/01)

40. Unidentified Flying Objects Hardcover (1977/12/01)


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