Global Marketing Management


The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Author(s): Keegan, Warren J. , Alon, Ilan  

ISBN 10: 0136157394
ISBN 13: 9780136157397
Pages: 480
Find this book on Amazon

 

This books is in the following lists (1)



Related YouTube Videos (add a video)

Add the YouTube URL below and submit:

To add a YouTube video, please copy the video's URL on YouTube and submit by clicking "Add".
The URL should look something like this: https://www.youtube.com/watch?v=CXQdBuuanI8
How to copy the videos URL from YouTube

No video yet, want to add one?

Related Articles (add an article)

Add an article URL below and submit:

To add an article, please paste the article's URL and submit by clicking "Add".
Below is an example of a valid URL:
How to copy and paste a webpage URL

No article found, do you know any related to this book?

Report an error with this book