Free Prize Inside: How to Make a Purple Cow


<p class="null1">How to find the 'soft innovation' that will make your product, service, school, church, or career worth talking about</p> <p>We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller <i>Purple Cow</i> taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth-and the only real way to get word of mouth is to create something remarkable.</p> <p><i>Free Prize Inside</i>, the sequel to <i>Purple Cow</i>, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.</p> <p>Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes:<br> ??The Tupperware party, which turned buying plastic bowls into a social event<br> ??Flintstones vitamins, which turned a serious product into something fun<br> ??The free change-counting machine at every Commerce Bank branch<br> ??The little blue box from Tiffany, which makes people happy before they even open it</p> <p>This book offers a way to create free prizes quickly, cheaply, and reliably-and persuade others in your organization to help you bring them to life.</p>

Author(s): Seth Godin  

ISBN 10: 1591841674
ISBN 13: 9781591841678
Pages: 256
Format: Paperback
Publication: April 24, 2007
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Other books by Seth Godin

1. 1995 Information Please Business Almanac and Source - Seth Godin - Paperback Paperback (1994/12/01 )
2. 1995 Information Please Business Almanac Software Hardcover (January 1995)
3. 1996 Information Please Business Almanac & Software/Book and 4 Disks Hardcover (July 1996)
4. 1996 Information Please Business Almanac and SourceBook - Seth Godin - Paperback Paperback (1995/12/11 )
5. 1997 Information Please Business Almanac - Seth Godin - Paperback Paperback (1996/12/11 )
6. All Marketers Are Liars
7. All Marketers Are Liars (May 2006)
8. All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World Hardcover (2005/05/19)
9. All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World (January 2007)
10. All Marketers Are Liars: The Power of Telling Authentic Stories In a Low-Trust World Hardcover (November 12, 2009)
11. Best of the Net Paperback (1995/03/09)
12. E-Mail Addresses of the Rich and Famous Paperback (1994/05/31)
13. El abismo/ The Dip: Un pequeno libro que le ensenara cuando renunciar y cuando perseverar/ a Little Book That Teaches You When to Quit and When to Stick Paperback (2008)
14. El Marketing del Permiso Paperback (2001/05/01)
15. eMarketing Paperback (1995/11/17)
16. Everyone Is an Expert Paperback (2007)
17. Foolproof DOS Paperback (October 1993)
18. Foolproof Lotus 1-2-3 Paperback (1993/12/31)
19. Foolproof Windows Paperback (October 1993)
20. Foolproof WordPerfect Paperback (10/14/1993)

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