"GE people realize that our job is to help our customers make money. Dollarization thinking helps us do that."
?Damian A. Thomas, General Manager and Corporate Sales Leader General Electric Company
"THE DOLLARIZATION DISCIPLINE demystifies the often misused term ‘value,’ and shows how to become a thought partner and sell the true worth of your offering. This book will pay for itself many times over."
?Anthony Parinello, Author, Selling to Vito and Getting the Second Appointment
"Strategic marketing begins with an understanding of how a business creates economic value for its customers. This is a core focus for PPG businesses, and THE DOLLARIZATION DISCIPLINE creatively demonstrates how this thinking can be applied to all aspects of sales and marketing."
?Dennis A. Kovalsky, Vice President, Automotive Coatings PPG Industries
"Read this book and do what it says. Your customers, and your employer, will thank you for it."
?John Chickosky, Vice President, FTS Systems
"A must-read for any business looking to improve sales growth, profitability, and customer retention."
?Dean Graham, Managing Director, CapitalSource Inc.
"THE DOLLARIZATION DISCIPLINE presents powerful concepts with practical implementation ideas. Businesses large and small will benefit from putting Dollarization to work."
?John Vander Vort, Director, Private Markets Group DuPont Capital Management
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