B2B Brand Management

Author(s): Philip Kotler

ISBN 10: 3540253602
ISBN 13: 9783540253600

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Other books by Philip Kotler

1. 8 Maneras de crecer

2. A Framework for Marketing Management

3. A Framework for Marketing Management

4. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

5. Kotler on Marketing

6. Market Your Way to Growth: 8 Ways to Win

7. Marketing 3.0: From Products to Customers to the Human Spirit

8. Marketing for Hospitality & Tourism

9. Marketing management

10. Marketing Management

11. Marketing Management

12. Marketing places

13. Principles of Marketing

14. Principles of Marketing

15. Principles of Marketing

16. Principles of Marketing

17. Social Marketing: Influencing Behaviors for Good

18. Standing Room Only: Strategies for Marketing the Performing Arts

19. Strategic Marketing for Educational Institutions

20. Up and Out of Poverty: The Social Marketing Solution

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