American Icon: Alan Mulally and the Fight to Save Ford Motor Company


At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.

Author(s): Bryce G. Hoffman  

ISBN 10: 0307886069
ISBN 13: 9780307886064
Pages: 422
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This books is in the following lists (2)

 List of 2015 Best 74 Books by Bloomberg™
 18 Books on Cars and the Automotive industry

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