Born and raised in the gritty South Central L.A. section of Watts, Tyrese was discovered at the age of fourteen when he won a local talent show. His performance in a 1995 Coke commercial, singing the phrase "Always Coca-Cola," led to worldwide recognition and a longstanding music career. After releasing several award-winning albums, he transitioned into films, first with John Singleton's critically acclaimed Baby Boy, followed by some of Hollywood's biggest movies, including 2 Fast 2 Furious, Four Brothers and Michael Bay's Transformers. Tyrese created the bestselling comic book Mayhem and produced the television show First In.
He is currently working on his sixth studio album.